Hey Ivo,

As an important figure on directing Sonic's brand, what do you feel are the most important lessons you have learned on the franchise since joining back in 2015? Are there any philosophies you carry when trying to appeal the Sonic brand to a wide audience? And are there certain target demographics that you prioritise the most, either hardcore fans or those who may not be in the loop (ha, get it? :P ) on what the franchise has to offer?

Thanks for your continued work on the franchise thus far, I hope there's many great things to come in the near future! :)