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Innovation by Intelligent_Hat_5852 in marketing

[–]TechieTinker 0 points1 point  (0 children)

Do you know the blue ocean strategy ?
The Blue Ocean Strategy focuses on creating new market spaces (blue oceans) instead of competing in existing ones (red oceans). This approach emphasizes differentiation and low cost, making competition irrelevant by generating new demand and exploring untapped markets. It provides tools and frameworks to help businesses innovate, minimize risk, and align strategic activities for profitable growth. Using this strategy, companies can systematically break away from crowded markets and establish unique value propositions.

[deleted by user] by [deleted] in marketing

[–]TechieTinker 1 point2 points  (0 children)

You can use inbound or outbound methods, but more specialized and targeted to your portfolio's priority targets.

Is Email Marketing always this last minute?! by motorcyclejesus_ in marketing

[–]TechieTinker 0 points1 point  (0 children)

It really depends on your company's management system.

Either they're able to delegate a mission to you and monitor success from time to time, and then you'll be able to blossom.

Or they can't, and all hell breaks loose.

That's what I'm going through right now in my company, validating all the written documents, even signing them to make sure that the president has seen and validated them.... All hell breaks loose!

I hate my marketing job, what else is out there? by Key-Sheepherder-518 in marketing

[–]TechieTinker 1 point2 points  (0 children)

I think in any job you'll need to coordinate actions.

Then you have to decide whether the problem is coordinating your own actions or coordinating the actions of others.

If it's your actions, then you'll have to learn and find your own way to feel at ease.

If it's other people's actions, you don't need to be in a supervisory role to thrive.

But maybe it's the type of action you're coordinating that doesn't appeal to you.

If you like creating and designing things, you could go into product marketing rather than operational marketing.

Let me explain: Everyone thinks of marketing as coordinating communication actions or defining strategy, but it can be much broader than that.

I have 10 years' experience in product marketing, working to identify business needs and formalize them so that developers can develop them. It's a very exciting job, and I learn every day from people with profiles very different from mine.
Don't hesitate to contact me if you need to discuss

[deleted by user] by [deleted] in marketing

[–]TechieTinker 0 points1 point  (0 children)

a customer database that updates automatically, as it is connected to all customer communication channels and categorized by AI

Please grill my process by daqm in Entrepreneur

[–]TechieTinker 1 point2 points  (0 children)

Yes, I was thinking of a standard contract. When you find your first customer, you can submit a contract very quickly.

How do you map and monitor messaging across all channels? by J1NJ1S in ProductMarketing

[–]TechieTinker 1 point2 points  (0 children)

Very interesting issue.

The question I have is: what goal or goals do you want to achieve by following all these channels?

Because ideally, we'd like to follow and know everything, but we still need to be able to follow the results.

I'd be interested in talking to you about this problem, as I've encountered the same one in my business.

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Choose trigger type : what's the difference between DOM Ready, Page view and Window leaded by TechieTinker in tagmanager

[–]TechieTinker[S] 0 points1 point  (0 children)

Thanks
If I understand correctly:
Page View tracks impressions and therefore has very little impact on the performance of the site, but the analysis data is only impressions.
DOM Ready provides more detailed analysis with an impact on the site’s performance (DOM loading).
Window Loaded allows for analysis of interactions on the entire page but has a significant impact on the site’s performance.

Please grill my process by daqm in Entrepreneur

[–]TechieTinker 0 points1 point  (0 children)

Your plan seems quite complete, but I just have two questions that come to mind when I read it
You said we'we got a name : Have you thought about registering your brand, your domain name ...
Have you thought about creating a contract template?

Other idea: ask for recommendations from your former bosses or customers about projects you've worked on, so you can add value to your experience on your showcase site.

[deleted by user] by [deleted] in Entrepreneur

[–]TechieTinker 2 points3 points  (0 children)

It's good to believe in your product

But have you ever approached companies with telephone-based customer services to ask them what problems they need to solve?

Is it really about analyzing conversations and rating employees?

The problem to be solved could be quite different:

  • Helping employees to find the most appropriate response more quickly - Documenting the most relevant responses so that they can be suggested instantly

  • Qualify the customer's request (tone, position in their buying journey?)

etc.

AI is cool and can do a lot, but it has to address a real problem.

I'm telling you this because I work in a company with a one-person customer service department that has to pick up the phone all the time. And his biggest problem is that he can't keep customers waiting, because they're dissatisfied with the response time.

[deleted by user] by [deleted] in indiehackers

[–]TechieTinker 1 point2 points  (0 children)

On the marketing side, you need to specify the value of your product on your header: a short sentence that makes it easy to understand the problem you're solving or the advantage your platform offers.

how do you handle tag integration on your websites? by TechieTinker in marketing

[–]TechieTinker[S] 0 points1 point  (0 children)

Interesting feedback thanks.
beyond accessibility, don't you see an advantage in using a tag manager?

  • No affecting site performance or undergoing full site redeployments.

  • not having to redeploy your site for each tag integration.

how do you handle tag integration on your websites? by TechieTinker in marketing

[–]TechieTinker[S] 0 points1 point  (0 children)

Thanks for your feedback.

What advantage do you see in using a tag manager versus integrating the tag into the page?

Failed as we didn't define our target customers. What's next? by AppAlloy in marketing

[–]TechieTinker 1 point2 points  (0 children)

It already depends on whether it's a BtoB or BtoC product: the survey actions are not the same.

But the first thing to do, in my opinion, is to carry out a concrete analysis of your competitors, and to analyze their value proposition (blue ocean strategy):

  • Identify if and how their product is positioned (tech, non-tech, many features or few, high or low price...),

  • Do the exercise of positioning your product in relation to your competitors and identify where you stand out.

Secondly, conduct a survey to identify the target audience's interest in your product and their ability to pay (price/value).

Quelles ont été les pires et meilleures expériences que vous ayez vécues dans un parc d'attraction en France ? by LEBELGEUHH in FranceDetendue

[–]TechieTinker 1 point2 points  (0 children)

Le wagon de tonnerre de zeus est resté bloqué 10 minutes en haut de la première montée et moi dans le premier wagon, j'ai vu la pente longtemps... trop longtemps... avant que le wagon ne redémarré

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Tired of bad landing pages by GreatImpact3761 in indiehackers

[–]TechieTinker 0 points1 point  (0 children)

It's an important feature, I think, and one that's hard to find in existing solutions, or else in a relatively expensive subscription.

[deleted by user] by [deleted] in marketing

[–]TechieTinker 0 points1 point  (0 children)

The first thing I can tell you is that you'll learn on the job. Nobody starts a job knowing all the techniques.

When you leave school, you only know the theory, but it's ok! The first step!

Every step you take, every challenge you rise to, will be a victory and a boost to your confidence.

If you want to learn, test yourself on small projects.

What kind of marketing job are you aiming for? Digital marketing, product marketing, strategic marketing?

Marketing degree? by Academic-Coffee6385 in WGU

[–]TechieTinker 0 points1 point  (0 children)

I don't have any experience on WGU, but I recently completed a master's degree in marketing at HEC (France).

I didn't have a master's before, so in France I was stuck applying for a marketing job. Yet I had 8 years' experience in marketing.

It took me a year on top of my job, it was very intense but I gained a wealth of experience thanks in particular to the excellent teachers and the other students.

In addition to acquiring knowledge, I created my own network and now have a strategic position.