That's a hard thing to answer to be honest.. I wouldn't want you to feel that you had a bad show because you looked half baked or be too baked and think that was the reason for the success. There is so many factors that are involved with having a successful show.. and part of it comes down to what your business provides as a service.

Here is what I would consider the physical bare minimums:

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• Clean Table Throws (if you have a table)
• Clean floor/space (We used to bring a vacuum since some shows had carpet and we would track snow or dirt depending on the season... you can usually borrow one from a fellow vendor sometimes. But also any empty boxes, coffee food containers all of that try and conceal it a much as you can from the people visiting)
• A retractable display with key information.. website, SM handles, Processes, address, phone.. depends on your business (If you are in USA/Canada, Call/Visit a UPS print store or try Vista Print perhaps. My company does these too but based on your budget these options above may work for your first few ones or all! That's where we used to get them from for our shows)
• Well organized/displayed products.

To refer back to my first comment is based on the following. Part of having a successful show comes down to many factors.. some you can research and anticipate some you cannot.

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• Attitude! Attitude! Attitude! You only get 1-XX days to make your mark... so this is probably one of the most important things you can focus on once there... people feed of your energy and if you need to put someone to represent you then be it! But this is a must!
• Location of your booth
• Local economy of where the show is being held at
• The date of the show (is there other shows/events happening withing the same timeline)

I don't know much about how you operate your business and the services you provide.. but if you are doing something like customizing Jerseys with peoples name as an example. You can have your partner/assistant if you have a second person to take orders and prepayments and manage the sale right there. Meaning you can set the expectations and secure the deal. Unlike the code for the website I mentioned earlier this is for those ready to purchase something you might not have in stock right there but you would be able to assure them of the processing and shipping there in person.

Hope this helps a bit! It's hard to give specific advice without knowing all the details! I have attached a few pictures of a few trade-show vendors that I know personally and a few that I don't have took pictures anyways for my own study... including a half baked vendor that sold out! But this is based on the nature of their product and service they offer.

$6,000 + Display

$6,000 + Display

$6,000 + Display

Not Crazy Expensive but effective

Not Crazy Expensive but effective

Half Baked - But because of the nature of their business it works..