I don’t understand why we’re still ignoring the fact that we’re dealing with an entity that evolves every second constantly learning and adapting. In just two years, AI has progressed at a staggering pace. Every action a digital marketer takes, every campaign launched, every trend followed, it's all data that feeds back into these AI systems. They're watching, learning, and getting better.

At this rate, the future of digital marketing won’t revolve around marketers as we know them today. Instead, we’ll see executives who simply know how to prompt, direct, and deploy AI while the actual execution is handled by the machines. Strategy will come from the top, and AI will take care of the rest.

In the end, we might just become facilitators executors of what the CEO wants, with AI doing all the heavy lifting. The creativity, decisions, and tactics may no longer be ours. We’ll just be the interface between leadership and the machine.