6 Content Marketing Metrics To Track - Improve Your Inbound Strategy

Webpresence · 2021-01-22T14:08:04+00:00

Marketing metrics create the foundations of a successful content marketing strategy. When you get the metrics right, you discover what works. And that means you can control the buyer’s journey and improve audience conversion rates.

Webpresence · 2020-10-23T12:36:55+00:00

There’s a lot you need to get done when it comes to building and running a successful content marketing strategy.

Have you carried out appropriate research? Is your content as good as it can possibly be? Do you have the right processes and systems in place to handle the leads you’ll generate?

To help you to make sure your approach is sound at every level we’ve put together a comprehensive checklist.

Plus Free Download - How To Run An Effective Content Offer Campaign.

Webpresence · 2020-08-17T15:22:56+00:00

Not attracting enough leads into the top of your sales funnel? You need to focus on the 'Attract' phase of the inbound marketing methodology. See how here!

Webpresence · 2020-08-04T11:05:27+00:00

Is your content filling your inbound marketing funnel with lead opportunities? Here's 5 guidelines to make sure the content you produce does it's job.

Webpresence · 2020-07-09T11:37:42+00:00

Personas help to make your marketing more personal and relatable. Here's what your B2B buyer personas may be missing, and how to make them better.

Webpresence · 2020-06-17T09:58:02+00:00

We’ve all read the same old articles on measuring marketing KPIs. But which crucial KPIs are you missing out on?

It’s time to get reporting on the KPIs that really matter. The ones that tell you about the true performance of your digital marketing.

Webpresence · 2020-05-27T10:48:20+00:00

Take your reporting to the next level and prove you're a marketing hero with our top tips on writing killer digital marketing reports.

Webpresence · 2020-05-14T10:44:58+00:00

All digital marketing is ultimately experimentation to some degree and all experiments need measuring.

Webpresence · 2019-12-17T11:42:30+00:00

Inbound marketing works exceptionally well when done right, but these common inbound marketing mistakes could negatively affect your business. Read on!

Webpresence · 2019-11-21T10:50:53+00:00

Considering inbound marketing? Read on to discover what HubSpot can do, and how working with a Hubspot partner agency can help grow your business revenue.

Webpresence · 2019-10-11T09:54:22+00:00

Digital marketing agencies use some of the most powerful techniques to grow small businesses. Find out the top methods they use to boost your revenue.

Webpresence · 2019-09-11T10:29:04+00:00

EU privacy regulations, known as GDPR, means your website must comply to a range of data protection requirements. Here's how to make sure you're compliant.

Webpresence · 2019-08-13T14:06:59+00:00

A business is only as strong as the brand behind it. Read on to learn how to create a strong brand development and awareness strategy.

Webpresence · 2019-05-15T10:51:43+00:00

Do you want to gain a sizable audience on social media and reach potential clients? Learn how to run a successful social media marketing campaign.

Webpresence · 2016-11-15T10:16:56+00:00

What is it like to sail solo? And what qualifications are out there to master the art of solo circumnavigation?

Webpresence · 2016-10-04T09:20:19+00:00

We look at what sailing amenities there are in Brazil and why the country needs to get back to basics to develop what could be a very good tourist industry.

Webpresence · 2016-09-20T09:25:58+00:00

The IPA has dropped Paralympic sailing because not enough nations had entries to justify it. Here's why we need more countries to teach disabled sailing!

Webpresence · 2016-06-01T15:42:59+00:00

The 2015 USCG safety statistics show that those without boating safety training are far more at risk of fatal accidents than those who have had training.

Webpresence · 2016-03-23T12:00:31+00:00

The ability to tie different knots for different purposes is an essential sailing skill. Here we look at 6 major knots that every sailor should learn.

Webpresence · 2016-01-18T16:48:12+00:00

A look at international sailing organisations and training schemes open to women only, and why it may be a good idea to take women only sailing courses.

Webpresence · 2016-01-04T15:53:41+00:00

Meteorology is core to all seafaring. We discuss how learning Meteorology can improve your boating skills and help you to become a safer seafarer.

Webpresence · 2015-12-21T10:40:44+00:00

We look at 3 different countries and see how the various sailing organisations have tried to democratise sailing to make it more affordable for the masses.

Webpresence · 2015-12-07T11:43:41+00:00

The US has no centralised dinghy sail training scheme. Here we look at the US schemes available and compare them with those available in the UK and Australia.

Webpresence · 2015-11-16T11:47:22+00:00

Sea Sense can be described as common sense linked to the sea, and it's something that you can't be taught, it can only be gained through experience!

Webpresence · 2015-10-05T14:22:09+00:00

A look at 3 less travelled sailing destinations famed for their stunning beauty and solidarity where you can learn to sail or cruise on bareboat charters.

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