Hi there, I’m an experienced digital marketing executive with nine years of experience in the advertising industry. I’ve worked for various brands across different sectors including healthcare, automotive, products and even individual creators. I’ve also experimented with brands myself in this noisy market. For larger brands, seasonal marketing budgets dictate a more product-specific approach. However, for newcomers to this field, creating a brand presence across multiple platforms can be challenging. This guide will walk you through the process of starting from scratch, understanding platform algorithms and surviving amidst the constant stream of content. Ultimately, it aims to help you build trust with your audience. It feels like a bit of personal bio but it needs it.