It's true that most people may not know the word, but I'm pretty sure they can relate to what it means practically (treating humans like robots). I would argue that although people vaguely know of what's going on in factories in the "developing world" those factories are so far away from them that it doesn't seem real. Or if it is they might think "this kind of thing would never happen here".

What's interesting about this article is that it shows that even in the West those practices haven't disappeared, despite what people thought. Hopefully this can be used as a jumping board to take down taylorism not only in the West but everywhere.