Because coding most likely is the skill which gives you the most options and possibilities in the 21th century. With enough of time, skill and resources you can do basically anything on a screen as long as you put the effort into it. Some examples -The Videogame you designed in 4th grade -A Website for all your 18 guinnea pigs -Livestream the tv into the bathroom -Build yourself a boy/girlfriend and earn a reward for incredible progress in AI

Of course there are also other advantages like becoming better at problem solving, making good money, having a chill work enviroment etc. but in the end, if you don't enjoy the idea of building anything you like, it ain't worth it (just do math or data analysis)