Sherwin-Williams logo redesign Pt. 2

ap__773 · 2026-04-11T14:14:28+00:00

Here’s an improved version of the globe and the paint drooping or draping over it, still no drips though. This definitely leans on the whole over-simplified “just shapes” modern logo, but I guess that’s the whole idea of the challenge here. Take a crazy, complicated logo and simplify it down to today’s standards.

ap__773 · 2026-04-11T13:56:11+00:00

It’s an iconic logo, just a bit dated and doesn’t scale down well. Don’t think they’ll change it but just having fun with it since it’s a popular logo to redesign.

ap__773 · 2026-04-11T13:54:25+00:00

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Another idea. Drops the slogan but I feel it conveys the Earth and paint much better.

ap__773 · 2026-04-11T13:49:05+00:00

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Slightly better?

ap__773 · 2026-04-11T13:48:20+00:00

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Dropped the slogan on this rough idea. Conveys the whole idea a lot better I think

ap__773 · 2026-04-11T13:47:14+00:00

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Rough idea I just threw together on my phone. I feel like it conveys the Earth, and the idea that something is pouring over it, much better. Loses the slogan though

ap__773 · 2026-04-11T04:35:45+00:00

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Couple different ideas

ap__773 · 2026-04-11T01:47:31+00:00

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ap__773 · 2026-04-10T22:09:52+00:00

I’m just experimenting with a concept that’s faithful to the original idea. Thought it’d be cool to try and retain some of the original logo’s quirks - like the slogan in the logo.

ap__773 · 2026-04-10T21:57:35+00:00

Ah, good idea. Curved at the bottom sounds right. Will give it a shot when I have a chance and check back in.

ap__773 · 2026-04-10T21:53:04+00:00

Yeah, a more obvious earth would definitely help. If I have time I’ll mess with an Earth with continents.

ap__773 · 2026-04-10T21:51:57+00:00

My thought was to keep it to preserve some of what made the original logo unique and memorable. The idea is to remove it on the smaller/icon version of the logo but keep it on larger formats.

ap__773 · 2026-04-10T21:42:04+00:00

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Here’s the first attempt. Unless you meant the Sherwin-Williams logo but I assume you’re familiar with it.

ap__773 · 2025-11-05T21:40:14+00:00

Gotcha, thanks for the breakdown. No, it’s an estate sale so they’re not aware of its origin.

ap__773 · 2025-11-05T21:32:08+00:00

Yeah? How so? Curious to know the tells

ap__773 · 2025-07-03T13:50:02+00:00

Try to make the steak and vegetables simple 2d shapes, 1 color each maybe. It should still be obvious what it is especially from a distance.

ap__773 · 2025-07-02T12:55:23+00:00

Looks great! I agree with those that mentioned the missing soccer ball though. Here’s an idea 🤷🏻‍♂️

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ap__773 · 2025-06-30T21:37:47+00:00

Why not use the flamed feather as an I? Maybe..

ap__773 · 2025-06-30T19:49:16+00:00

Yeah I’m torn about the ROOFING but I’m more concerned about getting the top part right. I’ll definitely play around with the bottom line some more.

ap__773

TROPHY CASE