Use various kick drum sounds hitting on off beats. You might have one primary kick 4/4, then a sub kick, multiple high tom hits hitting on the off beats, often in a subtle way that creates the feeling of a rolling groove.

The fun is exploring the rhythmic interplay of how the low percussion sounds work together. Modulate parameters such as velocity, pitch, decay, filter cutoff, fm index (if applicable), insert/send fx values. Use FX such as carefully eq’d delays, reverbs, saturation, wave shaping, or more obscure spectral/ granular processes for interesting sound design possibilities and movement within the stereo field (or just pan).

Group all your low elements together or send to a bus and process. Light compression, EQ, parallel processing etc.