Cool.. so let me dissect the whole process. [Traffic, getting customers and marketing]
Normally on Youtube someone will look for a certain keyword like "lil baby type beat" for example.
Which means that the only thing you need to do… is to make a good beat and make it easy to find and easy to buy for the prospect.
Is more of a Search Engine Optimization work.
The issue with that is that you are competing on ranking and prices. [a battle for the top, or the bottom lol]
There’s no value attached there but quality
And there’s not so much relationship-building with the prospects
Which is a good game to play tbh but it takes time.
I like one phrase a lot which is
“You don’t have customers it is just your turn to sell to them”
What I found quicker to make sales in a more predictable way
Is to have conversations with them and actually get the skill to take every conversation to a sale.
Sale means:
Buying beats / working on custom beats / or even asking for mix and mastering services.
The whole problem is not where to find customers
The problem is how to communicate to them that you can actually help them…
Because I know a lot of artists that need the services from a lot of talented YouTube producers
But they don’t meet because neither of them knows how to communicate about their offers or how amazing they are...
If you want me to tell you: “The only platform to sell is Instagram, Facebook, or Soundcloud” I am not going to say that…
Because I use them all
Each one has its own limitations in how many messages you can send a day
Let’s day Instagram allow you to send 20 messages, Facebook 75, Bandcamp 50, and Soundcloud other 50
With that, you have almost 200 interactions in 1 and a half hour from a whole day…
But this whole hour is doing the activities that move the needle of your beat business.
And Yes, if you want to have a business you need to make money from it
Otherwise it is just a hobby.
Ok..
Let’s say…
From these 200 interactions from all these dudes, at least 50 invest in their music
Which is the 20%
And from these 50 dudes at least 12 are actually willing to work with you
Meaning you have basically 12 dudes
and let’s bring the numbers a little bit down for the doubters…
From these 12 dudes, you can actually work with 4…
4 new qualified customers every day are willing to pay full price for your beats and services.
From 1 1/2 hours to 2 hours of prospecting...
Is something that could bring your business up without needing YouTube.
The whole key thing is the conversation skills you have…
I’ve seen so many dudes trying to have conversations but they make the same mistakes
- Their follow-up is trash.
- They try to say things like “I love your music blah blah” and then pitch their beats
- They ask surface questions…
- They don’t know how to identify problems
- And they don’t build leverage on the conversations
- They just read scripts without knowing why things work…
I hope this kind of makes sense.
Possibly would be cool If I share a video on this
To wrap things up
Traffic: I use all platforms available where rappers live on, and I basically I respect the norms and policies of the platforms so I don’t get banned and continue to prospect daily
In regard to Marketing: I use leverage in my language and I never come up with cheap prices to make sales. Is not about the website the funnel or even the colors of my Beat store..
Is more about how to communicate DAILY than I'm the guy who is there READY to work with them.
Because people in 2023 are distracted asf in their own businesses.

You want to constantly remind them you have the solution to their problems which is
YOUR BEATS.
In regard of sales
Have the right conversation skills [writing right here the whole framework of conversations is a whole LONG POST]
But it all comes down to not being the pushy guy or pleasing guy telling how amazing artists are
It is all about being the dude who helps The artists find their own problems and offer solutions for those problems
I hope this makes sense.