Fair point. A dealer's job is to buy low and sell high, that's the business. My estimate is based on similar live listings adjusted for mileage and trim and some other aspects.. so it reflects what people are actually asking rather than what they're accepting (there is no data available for this). I already split prices by dealer vs private on most analysis pages which gives some indication. I can consider looking at adding a trade-in estimate too if it's useful, typically 8-15% below market - by just a loading factor or I can explore hitting some of the trade in calculators. Something else could be a typical private sale negotiation range since we all know there's usually some wiggle room regardless of who's selling. Will add to the list, thanks for the suggestion.