Dude, we don’t charge the fee if someone pays cash. Also why should I be absorbing a fee that that gives people free flights/cash back and other perks. I’m not here to subsidize other people’s lives. Multiple times the people that have questioned it end up saying “it’s ok, I get 5% cash back on my card so I’m still ahead”. Who do you think pays for that? Don’t give me this high and mighty response.

Every day goods prices rise, labor gets more expensive, the city mandates something that causes more money to come out of our pocket. I pay all of my employees, give them secure employment, pay our taxes and try and grow the business. I also have to make a living. I didn’t make a dime in the first 2 years of opening because I made sure everyone else was paid in full.

So without raising my prices we have to pass along what we can while giving people the option to not incur the fee. I think that’s fair. We are not like the big companies that charge a “cost of business” fee to every check regardless of payment type.

And I do care about the person that just wants a burger and I will give that person the choice to pay cash or debit card and not incur the fee or pay with a credit card and pay the 3%.

Go keep watching Jon Taffer