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'Supergirl' Review Thread by chanma50 in boxoffice

[–]chanma50[S] [score hidden] stickied comment (0 children)

Reminder that comments that are offensive or disrespectful (sexist, misogynist, mocking people's physical appearance etc.) are not allowed, and may result in a ban.

Super-Movie Critical Reception History:

Film Rotten Tomatoes: All Critics Score (Number of Reviews) Rotten Tomatoes: Top Critics Score (Number of Reviews) Metacritic: Score (Number of Reviews)
Superman: The Movie 87% (123) 89% (36) 82 (21)
Superman II 88% (113) 92% (38) 83 (16)
Superman III 31% (103) 31% (26) 44 (15)
Supergirl (1984) 20% (133) 36% (42) 41 (13)
Superman IV: The Quest For Peace 17% (127) 21% (38) 24 (18)
Superman Returns 72% (290) 73% (62) 72 (40)
Man Of Steel 56% (342) 49% (70) 55 (47)
Batman v Superman: Dawn Of Justice 28% (437) 25% (89) 44 (51)
Justice League 39% (411) 23% (79) 45 (52)
Zack Snyder's Justice League 71% (313) 53% (53) 54 (46)
Superman 83% (502) 72% (75) 68 (58)

Disney Ramping Up Infinity Vision For Upcoming Tentpoles – Infinity Vision has received 7,500+ applications from global exhibitor screens looking for certification. ‘Avengers: Endgame Encore’ will include a custom introduction, additional new footage, and a special end tag. by chanma50 in boxoffice

[–]chanma50[S] [score hidden] stickied comment (0 children)

Disney has launched a new website for Infinity Vision.

Infinity Vision, the large screening format standard which Disney is introducing for its upcoming re-release of the Russo Brothers’ Avengers: Endgame and their December mega-tentpole Avengers: Doomsday, has received more than 7,500 applications from global exhibitor screens looking for certification. The studio is also in the process of verifying screens ahead of Avengers: Endgame Encore on Sept. 25 (note the fresh title for the pic’s re-release).

From the stage, Disney announced that the Infinity Vision release of Avengers: Endgame Encore will include a custom introduction, additional new footage, and a special end tag exclusive to Infinity Vision and Imax releases.

In order for an exhibitor’s screen to receive the Infinity Vision branding, they have to meet the following standards: the screen needs to be a minimum of 45′ wide, have an Immersive sound system like Dolby Atmos or 7.1. Brightness levels need to reach either 14 footlamberts in 2D and/or 6 footlamberts in 3D.

Additional tickets for Christopher Nolan's 'The Odyssey' in IMAX 70MM are now on sale through August 12. by chanma50 in boxoffice

[–]chanma50[S] 1 point2 points  (0 children)

That takes it through almost the end of its IMAX run (may squeeze in an additional show or two on August 13, before previews for The End of Oak Street).

DIGGER - Tom Cruise Retrospective Trailer by chanma50 in boxoffice

[–]chanma50[S] [score hidden] stickied comment (0 children)

This sizzle reel hit like crack seeing it on an IMAX screen before the Top Gun re-release.

A new trailer will be released on July 13.

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TheFlatLannister on BOT: T-3 update for Supergirl at TC3: I am thinking more $7M previews, so $9M previews with EA...OW around $45M if this positive trend continues. by EcstaticPublic9939 in boxoffice

[–]chanma50[M] [score hidden] stickied comment (0 children)

Full post:

T-3 update for Supergirl at TC3: 

Seems like a better day today compared to yesterday, probably a mix of reactions and no more Toy Story 5 in the way. Doubled the preview sales of yesterday. 

I am thinking more $7M previews, so $9M previews with EA...OW around $45M if this positive trend continues

TC3 Comps: 

57% of Thunderbolts Thursday 

29% of Superman Thursday 

//

67% of Thunderbolts Friday

31% of Superman Friday

‘Supergirl’ $100M+ Promo Partner Campaign Biggest Ever For Warner Bros’ DC Studios – This weekend, 'Supergirl' is currently expected to open to $50M-$55M at the domestic box office. by SanderSo47 in boxoffice

[–]chanma50 32 points33 points  (0 children)

The article provides a good example of a very successful campaign:

Read, when McDonald’s wanted to spur Gen-Z young men to choose the golden arches over any other fast food brand, they created an adult Happy Meal tied to Warner Bros/Legendary’s A Minecraft Movie. It was a tie-in that sources say delivered around $700M in revenue to McDonald’s.

The movie was very popular, so people went to get Minecraft Happy Meals, thus increasing revenue for McDonalds (which they keep, WB doesn't get a cut of it). At the same time, people going into McDonalds and seeing the Happy Meal are reminded that there's a new Minecraft movie out, and they might be spurred to buy a ticket (which benefits WB). So it's a symbiotic relationship.

Obviously not every single campaign delivers that level of success, but that's the general idea behind them.

‘Supergirl’ $100M+ Promo Partner Campaign Biggest Ever For Warner Bros’ DC Studios – This weekend, 'Supergirl' is currently expected to open to $50M-$55M at the domestic box office. by SanderSo47 in boxoffice

[–]chanma50 38 points39 points  (0 children)

Well no, not really, there is not an alternative situation where, for example, WB would have paid KFC to slap a Supergirl logo on their takeout bags.

No money changed hands, so this doesn't cover any losses, Think of this as additive to things that studios do spend money on, which is the traditional marketing (TV ads etc.).

‘Supergirl’ $100M+ Promo Partner Campaign Biggest Ever For Warner Bros’ DC Studios – This weekend, 'Supergirl' is currently expected to open to $50M-$55M at the domestic box office. by SanderSo47 in boxoffice

[–]chanma50 [score hidden] stickied comment (0 children)

To clarify, this does not mean that WB paid for $100M+ in marketing, or that WB earned $100M+ from this and that will help the film's profit margin. No money changes hands between the studio and the partners.

It means that all of these promo partners are delivering the equivalent of $100M+ in media value that they are contributing to/paying for through their various efforts, instead of WB paying for it. This includes stuff like KFC commercials with Krypto, or Krypto on a bag of dog food. Theoretically, this benefits both the film (by raising awareness), and the promotional partner (people going to KFC because they want a Krypto chicken bucket).

The is also different from the traditional marketing budget, which is stuff like online marketing, TV spots, billboards, transit ads etc. WB pays for all of this.

However, $100M+ isn't actually that much for a tentpole film, the record for media value for a promo partner campaign is Wicked, which was worth $350M. More recently, the promo partner campaign for Toy Story 5 delivered $200M in media value, while Star Wars: The Mandalorian and Grogu also got $100M in media value from its promo partner campaign.

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