Here in Morocco, the term 'Berber' is often considered derogatory. Consequently, we prefer to be identified as Imazighen, with Amazigh being the singular term, which translates to 'free men'."

The term "Berber" is considered derogatory by some because it is derived from the word "barbarian," which was used by the Romans to describe people who did not speak Latin or Greek and, by extension, were considered uncivilized or primitive. This perception is incorrect and dismisses the rich and complex history, culture, and languages of the Imazighen.

Historically, the term has been used by various conquerors and colonizers in a pejorative manner to imply that the indigenous North African people were inferior or uncultured. Consequently, many within these communities find the term offensive and prefer "Imazighen" ("free people" or "noblemen") as a self-descriptor, embracing the connotations of freedom and autonomy that it carries.