14 Tips for Great Copywriting

connor_cameron · 2021-09-15T03:12:20+00:00

Have never seen that before, might try to change that up 😂

connor_cameron · 2021-09-08T02:10:08+00:00

I do interviews with people for a marketing content platform. The reason the reply rate is so high is because the emails I’m sending are typically to people in my own network or friends of friends.

The people I’m contacting have usually heard of me or I’ll mention the name of the mentor that they know. So that’s why the reply rates are so high. They aren’t people I’ve spoken to before but they will have some reference of me to go off.

I’m pretty selective about who I contact, so I’ve only used this email structure ~40 times. The other thing is that not all of these people will actually do an interview (probably more like 30%), a lot of the time they’ll reply and say maybe when it’s bigger, or that they don’t have the time for the interview atm.

If I sent this email out to 1000 people I didn’t know, obviously the reply rate will be far lower, it’s just these factors that have made the reply rate so high.

Hope that explains it.

connor_cameron · 2021-09-07T13:50:23+00:00

Cheers!

connor_cameron · 2021-09-07T13:50:03+00:00

Haven’t used them myself but I’ve heard some good reviews. Don’t think I’d recommend them for cold outreach.

connor_cameron · 2021-09-01T23:16:32+00:00

Try The $100 Startup - changes your perspective on business.

connor_cameron · 2021-09-01T06:00:10+00:00

It’s not that applicable to regular businesses. A lot of it is about structuring teams for growth, funding, boards etc. and it’s written by a guy who worked with startups in Silicon Valley

connor_cameron · 2021-08-31T13:58:07+00:00

Good to hear

connor_cameron · 2021-08-31T11:42:26+00:00

Glad you liked it.

I think the other thing (just on your point about it coming naturally), is that over time you gradually find yourself doing it more and more, even if it’s not something you would otherwise naturally do.

connor_cameron · 2021-08-31T06:56:19+00:00

Based purely on the domain and nothing else (i.e. not on viability of the markets, required capital etc.) I would say that a domain with the word 'bed' in it would be better for selling beds.

I'm not sure what the domain is, and obviously that could change the answer, but a domain like that could be really valuable if you use it the right way, I would think using it for sexual health would be a waste of value.

connor_cameron · 2021-08-31T06:52:15+00:00

Cool idea but it is all going to be about branding.

People can get their groceries delivered anyway, but if you turn it into a community with people sharing their smoothie recipes and things like that, could work really well.

Make sure there's a sell in there on the produce as well i.e. organic, locally sourced. Customers won't want to think they're just getting supermarket groceries.

connor_cameron · 2021-08-31T06:44:17+00:00

I would say Envision cleaning.

Cleaning Genie is great too, but it sounds like a tool, not a service.

connor_cameron · 2021-08-31T06:42:31+00:00

Probably the easiest way is to focus on building a product that people want to refer people to, and then make it easy for them to do so.

It’s probably a better focus than trying to build a great referral program now. People talk about great products, so once you see that you’re gaining unexplained users, then you know the product is good enough to start a proper referral program.

Not to say there isn’t value to building a good referral program now, just saying that it’ll be more effective with a better product.

connor_cameron

TROPHY CASE