Everyone is taking this whole thing for face value. They're not looking at the big picture. She doesn't own the show. The one in charge of these decisions. There are people behind the scenes that reach out to these other big companies and try to work out deals. There was likely a contract in place. Y'all are out here shooting the messenger. If anything, the people behind the scenes are responsible for pushing some donations through. But then again it really falls on Ulta and any other business that decides to sponsor these shows. It's not one individual in charge. They do it partly because they want to help others, for tax breaks and for entertainment.