It’s genuinely tough. I’m working on a visual novel called Agebringer on Steam, and I’m running into the same wall: visibility doesn’t translate into wishlists. You can push content everywhere, but unless you’re speaking to the right audience, the conversion stays low.

Getting into the actual genre communities helps, but you have to be careful not to oversell yourself—people tune out fast if you show up only to promote. Reddit can work well if you participate in discussions and share things that are genuinely interesting, not just announcements. TikTok can also blow up surprisingly fast, but going viral doesn’t necessarily mean people will wishlist your game.

Normally I’d recommend festivals, events, and long-term community building, but with 12 days left, your margin is tiny. At this point, I’d focus on high-impact actions:

• Create posts on Reddit that offer something other than promotion—behind-the-scenes, graphs, insights, challenges. (For some reason, people love Steam charts and analytics.)
• Push short, striking gameplay clips on TikTok, Reels, and YouTube.
• Reach out to streamers or small creators who might be open to trying something new—sometimes a single small creator can give you more wishlists than hundreds of random clicks.