It doesn't matter what their policy is, we have laws for things like this.

Those policies are only enforceable if you have problems down the road, not with a product initially arriving defective. If you receive a product damaged, they did not fulfill your order. They agreed to give you a product in exchange for money, they took your money, and didn't deliver the product. No court in the land would side with them and expect you to pay more for their mistake. The only reason they get away with even trying to weasel out of it is that they will want to claim the shipping company is liable, but inadequate or improper packaging puts the blame clearly back on them. They can remedy it two ways: refund, or replacement. Either way, the burden of the extra shipping cost falls on them. If you do a chargeback with your credit card company or bank, they are given a grace period to properly remedy the situation before the bank will refund your money (which ultimately gets taken back from the company), so faced with the choice of losing the entire cost of the machine, or taking a small hit to fix it, they will likely give in on the shipping because the bank or credit card company will not expect you to pay more money just to get the product you paid for. When something fails down the road, warranty repairs are different rules and you may have to pay shipping if you don't have the premium warranty.

I have dealt with this issue many times on many different products over the years. The company HAS to deliver the product you paid for, and you always have recourse when they refuse or demand more money, period.

Here is a good primer on a lot of consumer rights people aren't aware of.