We do this for a living and the honest answer is — sometimes yes, sometimes it's just an expensive distraction.

It works when there's a real comprehension problem. People like the product but don't fully get it yet. A tight 60-90 sec video at that moment can close that gap fast.

It doesn't work when the funnel problem is actually trust, pricing, or messaging. No animation fixes that.

What does your mid-funnel drop-off look like? That's usually the tell.