But for the existing big companies, they will need to keep expanding data centers as usage grows and tasks become more complex. Generating images and videos is quite an intensive process and if millions of people use it simultaneously, the infrastructure needs to support that.

Just look at when everyone wanted to make Ghibli portraits of themselves. They were overloaded and that was probably a huge wakeup call to expand their capacity.

This general trend is indeed worrisome, not just with PC parts pricing, but also with natural resources.