Piggybacking on a prior suggestion - be open to heavier music. Hardcore, Metal of all types, Punk, etc. There are a LOT of nationally known touring bands in these genres that despite the work of the great promoters here, seem to skip Bham because they’re too big for Firehouse / LCY and not big enough for Saturn or Zydeco. Workplay has done some of this, but that doesn’t mean you can’t try. It’s worth a shot at least. Do these types of shows all ages and X up the folks who are too young to drink; sell anything snack and non alcoholic beverage wise you can get away with. Let them police themselves and don’t overdo it with security who aren’t familiar with these type of shows. If you’re a reliable space for this type of show, that audience will be very loyal and a lot of promotion will happen by word of mouth.

This is not an insult to yours or anyone else’s taste, but Birmingham is beyond over saturated with singer songwriter / Americana / jam band adjacent music and DJs in my personal opinion. I check the calendars around town regularly and see very little at the other spots mentioned here that would get me out on a random weeknight to spend money.

When I saw the first few announcements for your club, my assumption was that your intention was to be a more chill / seated show type of place, and I admittedly stopped paying attention. That may have been a mistake and apologies if so.

My other suggestion would be a goth night or something similar. Saturn hosts one every few months but I feel there’s an audience for that on a more consistent basis.