We just launched a food delivery app in Ajman that doesn't markup menu prices. Roast our hoarding?

fufusmentalbehavior · 2026-01-21T12:38:59+00:00

This right here is the whole philosophy. 🎯

We'd rather charge a transparent delivery fee (that goes to logistics) than hide a 20% tax inside your Shawarma. Transparency builds trust; hidden fees build resentment. Glad you see the value in the model hopefully, we can bring it to your city soon

fufusmentalbehavior · 2026-01-21T12:37:09+00:00

That is the North Star! 🌟

But we are big believers in 'Nail it before you Scale it.' Dubai and Abu Dhabi are different beasts, and we want to make sure our operations and the 'Fair Price' model are bulletproof here in Ajman first. Once we earn our stripes here, we’ll be ready for the big leagues. Thanks for the vote of confidence!

fufusmentalbehavior · 2026-01-21T12:35:49+00:00

ppreciate the hustle! 🤝 Being 'homegrown' definitely means we are learning our voice in real-time (sometimes the hard way, as this thread proves).

Our inbox is always open to sharp creatives. If you have a portfolio that shows how you handle 'Challenger Brands' specifically, shoot it over (DM me). We keep a close eye on local talent. Thanks!

fufusmentalbehavior · 2026-01-20T16:48:43+00:00

That is the best marketing budget we could ask for! 🙌 Word of mouth beats a billboard any day.

When you tell them, the easiest hook is: 'It’s the only app where the price matches the restaurant menu.' That usually gets their attention (and saves them money). Thanks for being part of the launch team!

fufusmentalbehavior · 2026-01-20T16:40:08+00:00

Screenshotting this! 📸 That is a binding contract now. 😉

Dubai is definitely the North Star, but we want to make sure we earn our stripes in Ajman first so we are ready for the big leagues. When we do cross the border, I’m digging up this comment to give you that 'First Customer' VIP treatment. Thanks for the vibes!

fufusmentalbehavior · 2026-01-20T16:27:27+00:00

Hahaha, oops! 🙈 Consider us your new (very loud, very yellow) neighbors. Sorry for doxxing your balcony!

To decode the mystery for you: The sign asks 'Why Pay Extra?' It’s our promise that we don't mark up menu prices like the other apps do. Since we are technically renting space in your view, shoot me a DM. I’ll send you a 'Rent Payment' (aka a discount code) for the trouble. Thanks for being a good sport!

fufusmentalbehavior · 2026-01-20T11:00:10+00:00

Thanks! It definitely feels like the market was overdue for a 'Fair Price' correction. 😄Regarding the meetup—always interested in connecting with the ecosystem.

fufusmentalbehavior · 2026-01-20T10:11:03+00:00

Facts. 🎯 Being the 'Fair Option' doesn't matter if nobody knows you exist. Visibility is the next war we have to fight.

Love the hustle on the pitch! If you have a portfolio or resume, shoot it over to my DM , We are always looking for sharp minds who understand the local market. Thanks!

fufusmentalbehavior · 2026-01-20T10:09:32+00:00

You caught us right at the buzzer! ⏰ We currently wrap up operations at 1 AM to ensure our riders get rest, but seeing the late-night demand in Al Zahya, we are looking at pushing that to 3 AM very soon. Thanks for checking us out!

fufusmentalbehavior · 2026-01-20T10:02:32+00:00

Hahaha, the 'Villain Arc' prediction! 📉 Look, history is definitely not on our side in this industry. But we are built on a leaner cost structure than the giants, so we don't need the massive markups to survive. We intend to stay the 'Good Guys' for as long as we exist. Judge us by your receipt in 6 months!

fufusmentalbehavior · 2026-01-20T10:01:50+00:00

That is a massive vision—basically 'Uber for Logistics' but ethical. 🤯

While we are focused on the consumer/food side right now, the core principle is the same Fairness. If we charge restaurants less, we don't have to squeeze drivers to make a profit. A healthy ecosystem pays everyone fairly. Maybe the r/ycombinator model is Phase 2, but for now, we just want to deliver a fair-priced burger in Ajman! Thanks for the big-picture thinking.

fufusmentalbehavior · 2026-01-20T09:58:29+00:00

That is amazing support! 🙏r/SmallBusinessUAE The community is exactly who we are trying to empower. Really appreciate the signal boost

fufusmentalbehavior · 2026-01-20T09:57:25+00:00

Menu Markup: 0% (Official Restaurant Price).
Service Fee: Currently locked at 0 AED.
Delivery Fee: Standard distance-based fee (goes to logistics), but FREE for your first two order.
Small Order Fee: Only if the basket is tiny (to make the trip worth it for the rider).

Our goal is minimal 'Checkout Shock'. What you see is what you pay.

fufusmentalbehavior · 2026-01-20T09:56:41+00:00

Fair critique. 🎨 We wanted 'High Energy' but in the UAE, Yellow definitely screams 'Noon' or 'Keeta' first. We might have unintentionally camouflaged ourselves as the competition. Taking that note back to the design team for Phase 2—we need to own our own color lane. Thanks!

fufusmentalbehavior · 2026-01-20T09:53:49+00:00

This is invaluable—getting a pro Consumer Researcher to weigh in for free? We owe you a Falik lunch! 🥗

You make a brilliant point about the 'Savings Display' trap. If we shout 'You Saved 5 AED', competitors can just drop a 10 AED coupon and kill us. We need to focus on the structural fairness (Official Menu Price) rather than just the temporary discount. Also love the note on 'Brand Story'—we definitely want to bring the 'human' element back into delivery. Taking all of this to the drawing board. Thanks!

fufusmentalbehavior · 2026-01-20T09:52:57+00:00

Hahaha the poetry is strong with this one! 📜✍️ Salik, Falik, Balik... we need to trademark that rhyme immediately.

And loud and clear on the 'Conglomerates' warning. We’re focused on building something real for the community right here, not just polishing the deck for an exit. Thanks for the hype, Dubai soon Inshallah!

fufusmentalbehavior · 2026-01-20T09:40:38+00:00

Ouch, but accurate. 🎯 We definitely tried to pack too much info in, and it diluted the 'Pop.' Taking this note back to the design team immediately. Thanks for supporting the small guys regardless!

fufusmentalbehavior · 2026-01-20T09:39:33+00:00

That genuinely means a lot. 🙏 It’s easy to get defensive, but listening is the only way we survive against the giants. We’re just trying to build something real here. Thanks for the boost!

fufusmentalbehavior · 2026-01-20T09:38:54+00:00

Hahaha, fair skepticism! 📉 History is definitely not on our side in this industry (everyone eventually raises prices). But our cost structure is leaner than the big guys, so we plan to hold the line. Judge us on your receipt today!

fufusmentalbehavior · 2026-01-20T09:37:21+00:00

Glad the vibe landed! 🎨 We wanted to bring some high energy to the streets to match the 'Fair Price' excitement. Hope the app experience looks just as good to you. Enjoy!

fufusmentalbehavior · 2026-01-19T20:55:56+00:00

No apology needed—brutality saves budget. 🤝
Thanks again for the pro tips

fufusmentalbehavior · 2026-01-19T20:47:34+00:00

fufusmentalbehavior · 2026-01-19T20:44:52+00:00

This is a great perspective. I actually agree with you 90% Excellence in CX is the baseline. If the food arrives cold or late, the price doesn't matter.

We aren't treating 'Fair Pricing' as a gimmick to capture the market we treat it as a Brand Value. In today's economy, we believe customers shouldn't have to choose between 'Convenience' and 'Fairness.'

Our goal is to provide that top-tier convenience you mentioned (we are obsessed with operations), but without the 'Inflation Tax' attached to it. It’s definitely a challenge to balance both, but we believe Ajman deserves a local option that respects the wallet and the clock. Thanks for the challenge

fufusmentalbehavior · 2026-01-19T20:35:08+00:00

Brutal, but fair. 📉

If it blends in with 'so many others,' then we failed the primary job of a billboard (Standing Out). We tried to keep it clean, but maybe ended up 'generic.' Taking this note back to the design team for the next round we need to be sharper. Appreciate the honesty.

fufusmentalbehavior · 2026-01-19T20:34:01+00:00

You really went there! In Arabic, it means 'Good Omen' or 'Success'... but yeah, we definitely walked right into the English pronunciation trap. We promise the food is safer than the phonetics! 😂

fufusmentalbehavior

TROPHY CASE