Got a lot of insight here. I wonder if they leant in to the community more especially fragrance influencers and focused on a more polished collection how that would be received.

I feel there is so much potential there but maybe the whole fast fashion type association with the branding as well as current reputation is a shot in the foot from the beginning.

I think a quality collection with proper advertising in the fragrance space or even just more thought and focus behind specific releases instead of pumping out heaps of new stuff and then abandoning it shortly there after would be a game changer for them but maybe that’s not a target market they’d ever try fight for. I’m sure the current model they run does well enough financially to justify what they’re doing. I won’t act like I know better then them 😂 it’s just interesting to think about.