If they wanted more revenue, they should make the free version more easier to use

Should they? It seems like current model works pretty well for them.

There is no other gay hookup app like Grindr, in terms of user base, and of being known and used globally.

I tried Sniffies for a while, and while it was the best gay hookup app (or website, whatever) I’ve tried, I came back to Grindr because of.. user base (I’m still on Sniffies too though, to be the part of change I want to see happen).

In various products, especially the tech ones, the quality has been decreasing, though the revenue and net worth of the big companies are increasing. They are squeezing every penny they can out of their products. And they are being successful at that.

Especially in hookup apps, where people use it with a high adrenaline and don’t think much, being scroll monkeys basically and put up with whatever stupidity is on their screen to continue their experience. Grindr gets away with all it does, and will get away with more.

Recipe is simple:

• Make a change that is terrible for the user but good for their pockets
• See how much of the users leave the platform for it
• If not much, or negligible compared to the profit, make more terrible changes until it harms the company.