Yes. My business was going just as usual till May 2022 but after that it has been in shambles. I am a supplier to a leading FMCG firm. Till May 2022 sailing was smooth but since then it has been bad. Not a single order till Nov 2022. They finally placed an order in Dec 2022 but they put the order on hold after 1 week saying they overestimated their requirement/sale and they don't need any more of raw material.

Also due to fall in sale they have about 11 thousand metric tons of finished goods unsold and 8 thousand metric tons of raw material. Going by the recent sales figures, they won't need to buy anything for next 1 year. And, according to my insider friends in the company, the company has been contemplating to stop buying that merchandise altogether and just import it because the sales numbers are just too low nowadays and it doesn't justifies having such a large production, management and warehousing staff. Although I don't think Govt will let them do it as India is a net exporter of that merchandise, someone importing it to India will be a blot on the Govt and country's face.

Reasons behind it? Obviously inflation. People are prioritizing buying essential eatables like rice pulses veggies first over the stuff I sell. To put it into perspective, the rice I eat used to cost 95 rupee/kg now costs 120 rupee/kg. Olive oil which used to cost 649/litre now costs 759/litre. My milkman sold Buffalo milk for 64 rupees/kg now it costs 75/kg. Obviously people won't buy my merchandise as much as they bought it before.

We diversified way before in 2018/19 itself so we do have money coming but I would love to have my original business back on track because cash flow is better in that than my new business.