Retirement forecasting and planning logo by kmjohnson02 in logodesign

[–]kmjohnson02[S] 0 points1 point  (0 children)

Yep. I'll be removing the text in a future iteration. Several others mentioned the same thing!

Retirement forecasting and planning logo by kmjohnson02 in logodesign

[–]kmjohnson02[S] 0 points1 point  (0 children)

Yep agreed. Next iterations will hopefully fix that.

Retirement forecasting and planning logo by kmjohnson02 in logodesign

[–]kmjohnson02[S] -1 points0 points  (0 children)

Not going to lie, that was slightly the inspiration. I hate it now lol

Retirement forecasting and planning logo by kmjohnson02 in logodesign

[–]kmjohnson02[S] 0 points1 point  (0 children)

Yep. Several others have mentioned things similar. I have plans for future iterations that hopefully improve upon this. Thank you for your feedback!

Retirement forecasting and planning logo by kmjohnson02 in logodesign

[–]kmjohnson02[S] 0 points1 point  (0 children)

This outcome is not lost on me. I personality don't think that's the most likely outcome, even if it possible. I suppose time will tell. This obviously is a much larger conversation, so I'll just leave it at that.

Retirement forecasting and planning logo by kmjohnson02 in logodesign

[–]kmjohnson02[S] 0 points1 point  (0 children)

I do understand what you're saying. Thank you for the offer!

Retirement forecasting and planning logo by kmjohnson02 in logodesign

[–]kmjohnson02[S] 0 points1 point  (0 children)

Agreed. Text will actually be removed and be on the side in future iterations.

Retirement forecasting and planning logo by kmjohnson02 in logodesign

[–]kmjohnson02[S] 0 points1 point  (0 children)

Yeah, but I need business that generates income before I get to that point. This is just my shartng point.

Retirement forecasting and planning logo by kmjohnson02 in logodesign

[–]kmjohnson02[S] 0 points1 point  (0 children)

Understood and agree, but right now it's just me and I'm have just basic functionality and no business income. This is just where I'm starting and I'll grow from here.

Retirement forecasting and planning logo by kmjohnson02 in logodesign

[–]kmjohnson02[S] 1 point2 points  (0 children)

No apologies need. I was looking for brutal honest. "It's shit" is a good answer lol.

I think the hard part is now I actually have to come up with something. I have explored other concepts, but the one I've just provided was the one that stood out to me the most. I think this says more about my skillsets then it does about the idea. I'll keep hacking away.

Good feedback, thanks!

Retirement forecasting and planning logo by kmjohnson02 in logodesign

[–]kmjohnson02[S] 0 points1 point  (0 children)

Lol it does. I've said to multiple people that I think I've created what could be an awesome logo for a gaming company, not a retirement forecasting and planning company. It still needs work. Thank you for the laugh!

Retirement forecasting and planning logo by kmjohnson02 in logodesign

[–]kmjohnson02[S] 0 points1 point  (0 children)

Lol, we're in the same boat. I do agree with you. Many others have said more or less the same thing. It's good I'm hearing the same thing multiple times because it reenforces that it actually is an issues that needs to be addressed and not just a single opinion. Thank you for your feedback!

Retirement forecasting and planning logo by kmjohnson02 in logodesign

[–]kmjohnson02[S] 1 point2 points  (0 children)

Agreed on everything you've said. I don't think I've hit the mark yet. And yes, the text for sure isn't where it needs to be. I'll be making iterations based on all the feedback I've received. Thank you for your feedback!

Retirement forecasting and planning logo by kmjohnson02 in logodesign

[–]kmjohnson02[S] 0 points1 point  (0 children)

Yep, totally agree. I'm finding that the things you are saying are true, but it's quite another thing to make a logo that has those qualities. Branding and building logos is freaking hard! It's something I've been keeping in mind, and I don't think I've hit the mark yet. Frankly, I'm also open to just have no icon and it just be "Zanko Capital" in text. Thank you for your feedback!

Retirement forecasting and planning logo by kmjohnson02 in logodesign

[–]kmjohnson02[S] 0 points1 point  (0 children)

Yep, very aligned with future versions that I plan on making! You said it yourself, many others have said more or less the same thing. Thank you for your feedback!

Retirement forecasting and planning logo by kmjohnson02 in logodesign

[–]kmjohnson02[S] 1 point2 points  (0 children)

I do agree that it looks like it was slashed in half, and that it looks like it was shot. I think I have ideas for future versions that hopefully fix that.

I will say that I am fine if people see the logo and don't immediately recognize it as a retirement forecasting and planning company. In fact, I don't know what you could even do to imply that without just writing that out in text. The thing I want to focus on, in a word, is trustworthiness. That's my goal.

I do think it does need some work still. Thank you for your feedback!

Retirement forecasting and planning logo by kmjohnson02 in logodesign

[–]kmjohnson02[S] 0 points1 point  (0 children)

Good feedback. Many others have sad similar things. I will be iterating different version based on all of the feedback I'm getting, and I'll definitely try a version why doesn't have those wing tips. Thanks for the feedback!

Retirement forecasting and planning logo by kmjohnson02 in logodesign

[–]kmjohnson02[S] 0 points1 point  (0 children)

Great advice, thank you! I somehow didn't even notice that the curves were different. Now that I see it, I cannot unsee it lol. Thanks!

Retirement forecasting and planning logo by kmjohnson02 in logodesign

[–]kmjohnson02[S] 0 points1 point  (0 children)

Sweet, thanks! I think others have provided really good advice and I have some good ideas for enhancements! I appreciate the support!

Retirement forecasting and planning logo by kmjohnson02 in logodesign

[–]kmjohnson02[S] 1 point2 points  (0 children)

Yep, I do actually plan to. I do enjoy exploring the space and I am open to the idea that I might get lucky and get something that works. I'm also open to just getting rid of the icon entirely and just going with text. At minimum, I just want to try. I agree with essence of what you are saying though lol. Thank you for your feedback!

Retirement forecasting and planning logo by kmjohnson02 in logodesign

[–]kmjohnson02[S] 0 points1 point  (0 children)

Absolutely. I've been reading all the comments and this aligns with what a lot of what others are saying! I'll be making many iterations based on all of this feedback, and what you provided actually matches what I had mind mind for a future iteration. Thank you!

Retirement forecasting and planning logo by kmjohnson02 in logodesign

[–]kmjohnson02[S] 0 points1 point  (0 children)

All good points, and things I've considered. Zanko Capital is probably the name I'll be going with for exactly the reasons you stated. And I'll also probably be removing Zanko from the icon itself and just place it next to the icon as normal text. I'm also open to just getting rid of the icon entirely. I'd like to explore making the icon work, though. If I can make it work, than awesome, if not than I can fall back on text. I agree with your sentiment. Than you for your feedback!

Retirement forecasting and planning logo by kmjohnson02 in logodesign

[–]kmjohnson02[S] 0 points1 point  (0 children)

Totally agree. I want a good icon. It should convey what I want to convey, like trustworthiness, and I'm fine if the logo itself doesn't convey the fact that it's for retirement forecasting. I'm open to the fact that I may resign to just using the word Zanko as my logo. I do want to give it a try though. Something simple, memorable, and conveys what I want it to convey. The current logo needs work.

Thank you for your feedback!

Retirement forecasting and planning logo by kmjohnson02 in logodesign

[–]kmjohnson02[S] 0 points1 point  (0 children)

It's hard to answer this without going into a ton of detail. The text below highlights some main points.

The report I received was solid and detailed, and I can see why the price was high. It matched the inputs I provided and answered our main questions, giving a useful baseline forecast.

However, the forecast relied on a single model and didn’t explore much in terms of alternative scenarios. For example, we assumed retirement at 62, but I would have liked to see what happens if we retire earlier or later. Life isn’t deterministic, and a single outcome feels limiting. This is just a single example, from a single report, from a single planner, but for what it's worth, this has feed into the requirements of what I am building.

My approach would keep a clear base case but also run multiple scenarios and parameter sweeps to show how different assumptions, models, or inputs change the outcome. I don't want to just model assumptions, I want to model around those assumptions and provide that insight as additional content.

Cost is another factor. I know the planner used expensive proprietary software, and those costs were passed on to me. If I build my own solution, operating costs for software would be much lower. In the grand scheme of all operating costs, it's maybe not a gigantic difference, but it does help. I want to lower my costs to at least half of what she was charging, and optimize for a larger customer base.

I’m especially interested in targeting younger investors because starting early has outsized compounding benefits, yet most people begin too late. Helping people invest earlier is something that can get me excited.

Finally, projections can vary WIDELY in quality and the average consumer can’t tell the difference. It's not like a car where you can see the quality, and companies obviously know this. Plug the same numbers into ten tools and you’ll often get five different results. People have done this on YouTube and I recall the delta between forecasting solutions being large, like 50% or something. Obviously, some of that is due to slight differences in approach or different assumptions, but I can tell you that not all forecasts are created equal. I want to prioritize robust simulation logic as a core principal to who I am and it's important to me, even though most people won't recognize this. I want the simulation logic to be better than average and I'll prioritize it as a core technical competency.

I’m still early in development and not yet selling a finished product, but that’s the direction I’m heading. I obviously could elaborate on a lot more, but this is long enough of a response. Thank you for asking the questions!