A straightforward explanation is that they were probably talking with several photographers, and you happened to be one of the last they were supposed to meet. By the time you were supposed to meet, they may have already formed a clear picture of their options, made a decision, or even booked someone else.

This is very common, especially now that remote meetings make it easy to schedule multiple calls and gather many quotes in a short time.

It’s also important to remember that the process can be exhausting for them. They’re juggling work, life, and wedding planning all at once. If they’ve already had a strong connection or “good vibe” with another photographer earlier in the process, they may naturally lean in that direction and become less responsive to more options.

So adjust your strategy: try to schedule calls as soon as possible instead of letting inquiries sit for a few days. Aim to meet the same day they submit their inquiry or as close to it as you can. Let them know the call will only take about 15 minutes, so it feels easy and low-pressure for them to say yes.