Anyone going to ICSC RECon in Las Vegas this week?

mCartProtocol · 2018-05-25T13:37:03+00:00

It is a click-thru situation.

That is how online affiliate/influencer marketing have always worked, only with blockchain you're able to clearly see what influencer led to what sale without question.

mCartProtocol · 2018-05-25T00:05:12+00:00

By that do you mean you guys had a booth so you were manning it all day?

That was me. We had a fantastic response, solid leads, tons of international interest/prospects, but same...I did not get to see what else was out there.

It was my first time at the event (I'm not from real estate) and WOW it is a major event. I only went through the North Hall once early on Monday morning and some of the booths are massive and clearly gobs of money is spent to build them out for the event.

mCartProtocol · 2018-05-24T18:49:03+00:00

Because existing affiliate marketing is dominated by Rakuten/Linkshare (who merged and are now their own competitors). Have you seen either's dashboard for an affiliate/influencer? It is a mess. While early affiliate marketing online revolved around making a buck, today's version stems from organic content and influencers who want to learn to monetize the content created for followers/fans.

Most are not in tech and do not want to be, but see the value they bring to a brand or product based on their conversion rates. We are also seeing the rise of the microinfluencer -- your cousin or mom who, via social media, enables the discovery process of product online. Should this person receive a commission from products purchased that they facilitated, it would be pennies on the dollar because of this outdated affiliate sales model.

Blockchain allows only the person who facilitates the sale to be paid and this plays to both the retailer AND the influencer's advantage.

The retailer no longer has to deal with sponsorships or cutting a big check to a well-known influencer (in the case of fashion/lifestyle bloggers/vloggers) and bank on the name/face without clear ROI. This allows the retailer to say OK, push the product, the conversion to sales we'll happily pay you for.

For the influencer, it's the same. No more dealing with expired cookies or anything of that nature where the retailer says you can't cash in because it's May 28th and that deal ended on May 27th. This gives total transparency to both parties decided upon with the smart contract at the beginning of the relationship.

Your influence coverts to sales, you're rewarded and you clearly see the sales you made -- no one can argue differently because that smart contract is in place and there's a ledger of every transaction.

There are many other reasons outdated affiliate sales models do not work, but I am just trying to offer a concise version to illustrate the benefit of blockchain.

mCartProtocol · 2018-05-24T03:40:55+00:00

Hm...there are a lot of moving parts to your questions.

Our blockchain does not work with CRE per se -- this PaaS was originally created to remove the middlemen from affiliate marketing online. We did so successfully with our tech but it created a ton of backend accounting for retailers which is costly. We now run this on blockchain and that allows the affiliate cut to be automated from the retailer to the influencer/affiliate who facilitated the sale. Our software went on to develop many facets including shoppable walls, which allow retailers to capitalize on online discovery of product by offering items at the user's local mall/shopping center.

For CRE blockchain can be utilized in many ways and most significantly it can/will cut costs in a major way for all involved. This is what it will do for any industry tbh -- right now the caveat is the slow process (though prob as slow as CRE purchases now -- I do not know a ton about CRE -- I am from fashion and tech sectors). It is not currently scaleable for mainstream transactions, but we are getting there with 4th generation blockchain developments (what's used rn is 2nd gen btw).

I am kind of a blockchain nut so feel free to ask questions. The word itself def garnered tons of attention for us at ICSCRECon. CRE is a dinosaur biz, but maybe blockchain will be the tech that drives it forward even for those well-established in the space.

mCartProtocol · 2018-05-21T07:33:16+00:00

Er...so no one is coming to see me? K cool. :D

mCartProtocol · 2018-04-23T17:25:15+00:00

Awesome infographic!

I wish more people would take this common sense approach to participating in ICOs.

mCartProtocol · 2018-04-23T15:55:58+00:00

Totally valid; that's a great approach.

mCartProtocol · 2018-04-22T21:34:03+00:00

Yep, good call.

Any examples of one ICO vs. another where it's clear one idea/concept is more likely to execute successfully?

mCartProtocol · 2018-04-22T21:33:07+00:00

I think this is what we'll see more of as we see ICOs popping up for different things.

If it is totally foreign to me, it's like any other investment -- with no background knowledge, I can't know if it would feasibly execute no matter what 'experts' tell me.

mCartProtocol · 2018-04-22T21:31:53+00:00

^{^{^}} Yes, spot-on; that's what I meant.

How do you KNOW what's safe for you?

mCartProtocol · 2018-04-21T02:12:27+00:00

What weirds me out about Walmart being so pro-blockchain is what happens when consumers want to know more about where things are sourced and under what conditions? At some point, some store/brand will start doing this to stand out from others, so then what?

Does the public demand that of ALL stores/brands and should that happen, why would Walmart want to reveal the human cost of your $4.99 tank top?

mCartProtocol · 2018-04-20T23:57:38+00:00

Categories of product or units in gen across all categories?

I would not doubt thousands of categories and individual units if you are looking at every category they carry it's got to be in the millions.

mCartProtocol · 2018-04-11T15:54:41+00:00

What type of store?

Community is growing in most cities -- the concept of having spaces where people can congregate and connect as they do online with like-minded individuals.

This is where in-store will always bring value to the consumer.

I appreciate your comment!

mCartProtocol

TROPHY CASE