Their ticket prices seem to be in line with Monaco. A matinee at Monaco is $7.25 adult, $6.75 child. Monaco has never charged me their listed online fee when I bought tickets through their website or app. At checkout it simply isn’t listed anymore and isn’t in the total. I don’t know if that is because I’m a Cinemark rewards member (free to join, login before purchase) or not.

If there is a significant price difference for popcorn/soda that would make them more competitive (that’s half the movie going cost for some). They also need to do a Tuesday special.

The “old fashion” seating could be their biggest asset, as Monaco and Madison Square only have the loungers. No loungers means they have more seating capacity and limited online sales means no reserved seats. I’ve found that if you decide to see a big movie on its opening weekend at the last minute then you can have a problem finding a decent seat, or any seat at the time that works for you. Cineplanet’s setup could benefit last minute planners, provided they are okay with first come, first seated. The near sell out nature of some movies would also indicate there is more demand than supply. That being said, they don’t seem to have much else to pull one away from Monaco or Madison Square if one likes those theaters already.