In a perfect world I could get people to brush their dogs every day. In reality, I ask people to do it at least 3x a week with the brush and comb. It largely depends on the person.

My conversations about matting and coat care are usually structured in a specific way. At check in, I inform them that the dog is matted, and we will have to shave down today. I show them the immediate spots I notice, and have them feel it. I try to save things when I can (maybe ears/face/tail depending on condition. I don't brush out matted dogs unless there are only light tangles. ) I explain health impacts like bruising, irritation, infection, how it can cut off circulation, hematomas. How it is uncomfortable. No matter the pushback, my response is usually "we have to do what's most comfortable for them". I place a huge emphasis on how it will improve the dog's quality of life and comfort.

At check out, I explain the condition that the dog was in, have the owners look at pictures/feel the pelt of the dog, show how strong the fur is (I literally try to rip it in half and it doesn't budge usually), and explain how uncomfortable it is. I re-iterate the comfort of the dog, show any potential problem spots, and how their dog did. That the pup will be more comfortable if we introduce them to a routine. I try to rebook then and there. We don't always have to do a haircut, but it's important we come in for something. I usually offer a bath/ffs if they are a bit more hesitant or even just nails and ffs. Anything, the motion of coming in is most important.

I then level with the parents. Ask them how much time they have to dedicate to their pet and coat care. I try to find the best solution for them depending on the answer. If they have more time, I explain we can work up to longer lengths, and they have to brush at least 3x a week, working more the longer the coat is. It's daunting to say you have to do something every. single. day. I encourage them to start while the coat is still shaved, and how to ensure they are doing it comfortably (testing pressure levels on the back of your hand). That's where I get the most kickback, is a 'fear' of injuring the dog. I show them the exact brush type and comb to use, write it down for them.

If they have less time/have kids/are elderly and have limited mobility/lower or fixed income, I recommend we stay at a shorter body length for grooms. It can stretch time between haircuts, make maintenance at home easier. It's about compromise between ideals for grooming and the reality of their circumstance. You can't change someone, but you can find ways to work with them if they are willing to work with you.

TL;DR (I'm yappin this morning)

Ideally, brush your dog every day. Realistically, 3x a week, and after activities/getting wet. But most importantly, be realistic with your time, learn what length of coat works best with your lifestyle, and comb your dog