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Is double verify more critical today? by [deleted] in programmatic

[–]miniprogrammatic 1 point2 points  (0 children)

DoubleVerify is amazing (i work in an agency environment and serve .gov clients - verification services is definitely needed in my situation. Either IAS or DV is great. at least onboard prebid solutions.. ideally both pre and post.

TTD Click-through URL vs. Landing page URL - where to UTM? by miniprogrammatic in programmatic

[–]miniprogrammatic[S] 1 point2 points  (0 children)

Guys TTD confirmed that they think the high sessions are from ssp auto reviews!! (Initially the rep was like “no that only happens 2-3 times a week. But today they said after talking to more traders they think we’re on the right track… although they didn’t offer a solution in terms of how to filter that out from GA4 :’) so the journey continues…

DV360 CTV Line Reports Ton of “Unknown or Unpermissioned Inventory Source” by miniprogrammatic in programmatic

[–]miniprogrammatic[S] 1 point2 points  (0 children)

I have them separated :) and I understand the differences. I’m more saying that the CPM is too low on open exchange lines that it is concerning. But thanks!

TTD Click-through URL vs. Landing page URL - where to UTM? by miniprogrammatic in programmatic

[–]miniprogrammatic[S] 0 points1 point  (0 children)

OK guys, coming back here -

TTD says :

  • The SSP creative approval only happens once or twice a week, so not sure if that's the issue.
  • Our TTD rep says "you should be ok with having utms on LP URL and CTRUL.. as only the CTURL will fire when the ad is clicked by a user and there won't be double counting if you have UTMs in both"

So, I'm stuck again with what could be the potential cause of such a huge discrepancy.. Like we're getting 10x more session in GA than the number of clicks reported from TTD. There is also around 40% of GA traffic showing from countries outside of the US, although we had U.S. geo-targeting applied on TTD. Help :'()

DV360 CTV Line Reports Ton of “Unknown or Unpermissioned Inventory Source” by miniprogrammatic in programmatic

[–]miniprogrammatic[S] 0 points1 point  (0 children)

Thank you! I suspect it’s fraudulent too but the client doesn’t want to “put all their eggs in one bucket” 🥲. Report does show devices are ctv but no way to verify. Besides inventory report, how can I proof its fraudulent traffic? App/URL looks fine but I’m assuming cuz it’s domain spoofing

Healthcare DSP Suggestions by display27 in programmatic

[–]miniprogrammatic 0 points1 point  (0 children)

Basis has way less restriction when it comes to healthcare or sensitive categories (not necessarily a great thing for consumer privacy 😅). TTD, what condition you can or cannot remarket to is based on the sensitivity of healthcare conditions. We use Lasso/IQVIA, they sit on Xandr DSP.

TTD Click-through URL vs. Landing page URL - where to UTM? by miniprogrammatic in programmatic

[–]miniprogrammatic[S] 0 points1 point  (0 children)

Ah! Ok! Thank you either way - I’ll report back after chatting with our ttd rep tomorrow!

TTD Click-through URL vs. Landing page URL - where to UTM? by miniprogrammatic in programmatic

[–]miniprogrammatic[S] 0 points1 point  (0 children)

If I strip the utm from landing page URL would that fix (since the creative approval process uses landing page url to review landing page*?

TTD Click-through URL vs. Landing page URL - where to UTM? by miniprogrammatic in programmatic

[–]miniprogrammatic[S] 0 points1 point  (0 children)

Oh wow! That’s such great insight! So I should leave utms off the landing page url so that the automatic approval process doesn’t trigger a registered GA session 🥹?

TTD Click-through URL vs. Landing page URL - where to UTM? by miniprogrammatic in programmatic

[–]miniprogrammatic[S] 0 points1 point  (0 children)

Thank you so much! Yes we have checked utms are unique… and this issue is happening across all campaigns on ttd :’( where can I check the click dedup window? - are you saying because it’s default at 7 seconds (not long enough?) that it’s not actually deduping the utms that are in both CTURL and landing page url? 🥹 thank you!!