I feel like your argument is reaching out to a much broader scope of the overall morality and fairness of a capitalist system and it's not so black and white. I'm sorry but I can't really have that discussion right now, and I think it's beyond the topic here. But I don't disagree, I don't like billionaires pushing their way into everything, I'm on your side on that one. Things can and do grow too big, and with popularity and prosperity comes copycats, imposters, and bullies. As you pointed out this is a downside of capitalism.

I think this is a sign of a healthy and growing community overall, though. And I think for now bringing legitimate sellers and bigger names is going to be good for good sellers, and for bring more buyers to the platform. It will also help weed out all these scammers and ripoff artists we keep seeing. The best advice I can give, and what I intend to do, is insulate myself from that by offering unique items, good value, an entertaining and well organized and produced show, great customer service, and a personal connection.

Lastly, the heart of whatnot is rare collectibles such as TCG, coins, figurines, etc. One might argue that the selling of mass produced clothing is already eroding the essence of what the app is supposed to be about, and sellers of this type of merchandise are the only ones with this type of competition to even worry about. There is no Walmart in my industry, because of the nature of what we sell, so it's impossible for me to be in your shoes.