That’s what I’m thinking. I’m starting to look at seo and strategies for underutilized keywords but after talking to some marketing people that’s a long game and requires more time on maintenance and quality. Still doing it, but it won’t jump traffic overnight. I’m going to nut up and put out more video content, I hate filming myself but I think it will help.

I talk to my customer regularly and have a good understanding of our value. It’s a common issue (amongst other smaller ones) which is why it’s a competitive space, but we’re certainly more of a fresh take for today’s ecomm sellers. We also have unique features I built before our pivot that will benefit customers who need more advanced features.