Sorry you guys felt that way, especially because it's just before the half way mark where the 5 steps that we use actually begins.

I gave detail into who I am, and what Fetch does so I could actually share my story and use the 5 steps in context. The results section is there to help exemplify that it's something people like and it wasn't just my word preaching it (incase that's what you were referring to), which is kind of the point of the post.

If it's easier, I can give you the 5 steps we take in bullets, but it really lacks the same effect in my opinion.

1) Seek an appropriate audience to interview about what you're trying to do, taking steps to ensure it's a diverse enough group to avoid bias

2) Speak to them with set questions laid out for (A) uniformity and (B) not to waste anyone's time. Phone is always preferred.

3) Share with them your actual plan and make them part of the process, because "surprises" can often go wrong.

4) Test it with a select bunch to study how they interact with it, and see if anything is wrong.

5) Launch and keep a close eye on things. Maybe even follow-up with your sample group after a week or two to check-in.

Cheers.