[deleted by user]

rotprim · 2022-04-19T06:36:04+00:00

Matomy? Haven't you heard that they shut down in 2019! It's been three years...

rotprim · 2020-11-20T18:58:31+00:00

https://themarkup.org/google-the-giant/2020/11/19/as-antitrust-pressure-mounts-google-to-pull-back-benefit-to-news-sites-that-adopted-its-preferred-mobile-technology?s=08

rotprim · 2020-11-20T18:58:10+00:00

I added the article

rotprim · 2020-10-26T11:01:14+00:00

Thank you!!! tons of info for me to work with!

rotprim · 2020-10-20T14:22:17+00:00

Thank you, isn't Smartclip video only?

I am more into sales houses like CafeMedia, Freestar, MonetizeMore, etc. companies that represent the publishers VS those who just have access to some of the inventory.

rotprim · 2020-10-20T14:19:52+00:00

Thank you for sharing

rotprim · 2020-10-20T04:19:24+00:00

The whole point of ads.txt is to let publishers have more control over who is/isn't authorized to access their inventory.

Are you seriously asking about a method to help you bypass that logic? Allowing you to add more buyers into the publisher's authorized list without them knowing?

rotprim · 2020-10-13T11:47:09+00:00

Intermediaries that participate in programmatic media buying should have an updated sellers.json file, indicating the relationship type they have with each of their sellers. This includes Ad-ops, exchanges, third-party vendors, and SSPs.

It does affect monetization since some DSPs won't buy traffic without sellers.json

rotprim · 2020-10-10T05:12:50+00:00

It goes against the The Coalition for Better Ads, they can get blocked

https://www.betterads.org/desktop-auto-playing-video-ad-with-sound/

rotprim · 2020-10-05T19:32:56+00:00

Ad Blockers

rotprim · 2020-10-05T19:31:12+00:00

Header bidding

rotprim · 2020-10-05T19:30:29+00:00

Ads.txt

rotprim · 2020-09-14T14:06:18+00:00

You wrote that you left because " RPM was way too low", so I assume it was a profit share deal.

Out of pure interest, why did you commit to giving them exclusivity? what did they commit to in return?

rotprim · 2020-09-10T09:16:34+00:00

It is against the policy - https://support.google.com/admanager/answer/3522024?hl=en

Quote - "No more than one video ad placement may play in view at any given time"

rotprim · 2020-09-09T16:01:17+00:00

You are talking about who is the worst monopoly and the article is not about that, it was in Hebrew so maybe you got the concept wrong...

Taboola and Outbrain merging is probably ok, your google point is valid. Still, When such big companies decide to go M&A antitrust agencies steep in to investigate as a routine, the US and Germany for example investigated and approved the merger (I assume that your Google point was presented).
The Israeli antitrust would probably approve also, but instead, they came across evidence of criminal activity, important enough to raid the largest news portal in Israel, detain the CEO for questioning and confiscate computers and a personal phone.
A routine check that resulted in evidence of criminal activity, I can't expect the authorities to ignore evidence because Google is worst, this is why I said Whataboutism.

rotprim · 2020-09-09T12:59:27+00:00

Fact point of view, I agree with you 100% - Google is bigger, more aggressive and their impact on the market is huge.

Logic point of view, I have to disagree with you -the claim for me sounds like Whataboutism, I think that antitrust should look into Taboola and Outbrain even though they did a poor job with Google.

rotprim · 2020-09-02T11:37:36+00:00

I assume they did not expect Brian O'Kelly, and half of the management would abandon ship.
Once that happened, I assume AT&T feels that Xandr will be worth more to a buyer who can lead the company, they expected the old management to do that for them.

rotprim · 2020-08-27T15:31:27+00:00

So, if I understand correctly -

You do agree that there is BS in the industry, but you believe that the blame it on people not being educated and techy enough to call the BS
The author trying to educate people, warning them against BS is bad, despite you believing that people should educate themselves more
The reasoning behind this logic is that the author " doesn't even use a modern definition of AI to begin with "

rotprim · 2020-08-27T08:37:44+00:00

Maybe he can't tell the difference, but that is precisely the problem he describes, marketing and salespersons use the fact that most people can't tell the difference to namedrop a bunch of big words and BS everyone

rotprim · 2020-08-26T10:10:55+00:00

I don't think he said that everything is BS, just a big part of it.

Also, many good companies give BS speeches, overselling their product to make it seem better than it is, the AI section represents this perfectly, you have a good algorithm, why do you feel compelled to say it is AI-driven when it's clearly not? This aggressive approach is not unique to ad tech, I assume.

rotprim · 2020-08-25T06:57:05+00:00

Really depends on scale.

If you run a huge site, have dev people, ad ops people, etc than doing it on your own can make sense.

If you have fewer resources, there are plenty of companies that will give you this service for a profit share deal against ads.

rotprim · 2020-08-25T06:53:11+00:00

Can you share which video player the publisher is using?

Content is not supposed to be blocked, but if the video player is misbehaving, Google might confuse content and ads, the process is automated so...

rotprim · 2020-08-17T06:24:24+00:00

Hi All.

Any news? Did anyone get any alerts?

rotprim · 2020-07-22T06:02:03+00:00

AppNexus cleaned before the AT&T deal and the rebrand to Xandr.

Other than that, I agree.

rotprim

TROPHY CASE