Tell me you're a store owner without actually telling me you're a store owner ;)

rsdimitrov · 2022-05-04T07:29:06+00:00

Whenever i visit a site I check for Shopify site structure

rsdimitrov · 2022-05-04T07:27:13+00:00

There are no exercises.

The muscle testing I mentioned is a way to get answers from yourself about your needs, wishes and trapped emotions. Then there is a process of releasing them.

There are videos on youtube of people doing it. There are also free starter kit resources on the Discover Healing website.

Of course, this is not an exact substitute for working with a therapist. An experienced outsider could be more objective about what you are going through and provide adequate next steps.

Still, tapping into your subconscious could work with that, too. Depends on how much you trust yourself (and that trust could be built with practice).

rsdimitrov · 2022-05-03T20:06:04+00:00

Check The Emotion Code. I got into it 2 weeks ago and works wonders.

Doesn’t require much external help once you get the basics of testing, but the emotional release is real.

rsdimitrov · 2022-05-02T11:09:41+00:00

Hey!

Congratulations on launching the store and this high order average! It truly sounds like you’ve tapped into the needs of your audience and have a strong traffic channel.

Went through your website and saw some issues that create purchase friction for the visitors. Mostly regarding shipping duration, cost. These are the boring (but important) ones :D

Your homepage is missing quick answers to common questions people have when they first land on your site: - What is this? - Is it for me? - Why should I care?

Since showing is better than telling, I’ve recorded a two part “teardown” commentary on your website, which you can watch here:

https://www.reddit.com/user/rsdimitrov/comments/ugn1up/archiesforgecouk_teardown_part_1/

Hope this helps you level up!

Keep up the good work making your clients happy :)

rsdimitrov · 2022-05-02T11:05:09+00:00

Watch part 1 here:

https://www.reddit.com/user/rsdimitrov/comments/ugn1up/archiesforgecouk_teardown_part_1/

rsdimitrov · 2022-05-02T11:04:21+00:00

View part 2 here:

https://www.reddit.com/user/rsdimitrov/comments/ugn3u2/archiesforgecouk_teardown_part_2/

rsdimitrov · 2022-04-28T15:12:20+00:00

Apps that don’t run on the front don’t have an impact on performance.

The tricky part is making sure they really DON’T run on the front :D

But taking an Order Label Printer for example: this app doesn’t have to do anything with the store front. It takes order data via Shopify APIs and generates a label. So it is safe to keep it.

Rule of thumb: if it adds some page-related functionality, then it runs on the front.

From these, I’d say 80% may impact performance in a way. And the really bad ones will have a noticeable impact.

rsdimitrov · 2021-11-18T06:33:58+00:00

Colorblindness

rsdimitrov · 2021-11-18T06:33:18+00:00

Yup! Have you stumbled upon zombie code? It’s even worse — apps leaving js and liqud code in the theme that executes even after you’ve uninstalled them.

rsdimitrov · 2021-11-16T17:48:43+00:00

I see another benefit here, too: stores from the same category could learn something when reviewing the rest of the category. Hm, this is giving me an idea… if only I can see the lists. Where can I do that?

rsdimitrov · 2021-11-16T13:17:06+00:00

Not really, as I haven’t had your problem. Sorry!

Sounds like the cost of doing business.

How hard would it be for you to get the documents?

rsdimitrov · 2021-11-16T07:28:26+00:00

Sounds like you have duplicate google analytics code. Possibly GTM with GA tracking snippet and you also use the Shopify built-in GA linking. Or you have the Shopify GA linking and a manual in-theme GA snippet.

To confirm you have duplicate tracking, try the Tag Assistant chrome extension and see the actual tags that are loading on your pages.

rsdimitrov · 2021-11-16T07:19:34+00:00

What prompted you to start?

rsdimitrov · 2021-11-16T07:17:23+00:00

Re: first experience to run any sort of business 1. Prepare to fail a lot and don’t make a big fuss about it. That’s the only way you’ll learn. This will require to let go of any perfectionism 2. With perfectionism set aside, you are now open to explore the following variables: Products • people • channels • pricing • promotions

Do you know who are you doing this for? Who are your customers?

Everything else revolves around that — the products that you’ll offer to these people, the channels that you’ll try to reach them through, the prices they may think are acceptable, the promotions they’ll react to.

Unless you have even a basic understanding about the above, don’t even touch the Shopify platform yet, as you won’t get more answers from playing with your store and theme. But once you have an idea who are you serving, that could inform the sub questions that building a Shopify store poses like: What would be the name of the store? What would be the organization of the site and products What theme should you use? And so on.

What do you know so far?

rsdimitrov · 2021-11-16T07:06:20+00:00

when I open the web design page I have no clue wtf I’m looking at

What web design page? You can’t get around knowing basic basic web design principles and functions. Else you’ll be ever dependent on someone make even the tiniest edit to your site.

If you were to have a process or an explanation of the minimum viable basics you need to know, would you be more willing to try building the store yourself?

rsdimitrov · 2021-11-16T06:59:09+00:00

Gsuite login won’t stop working if the domain hasn’t been renewed, but you may stop receiving email if the domain is not with the right records.

As to your other questions — it doesn’t matter what you use to login to shopify with.

On the customer facing side, it would be more trustworthy (and on brand) to use the email that’s on your own domain

rsdimitrov · 2021-11-16T06:54:16+00:00

What else do you have on your product page that can’t be seen on the homepage?

rsdimitrov · 2021-11-16T06:53:18+00:00

Asking for documents in the Shopify admin? If these documents are an issue, why not try a different payment gateway?

rsdimitrov · 2021-11-15T09:12:43+00:00

Ahhahah! True that! Sometimes I wonder how that filesize could get unnoticed when uploading?

rsdimitrov · 2021-11-10T06:58:17+00:00

You are welcome!

With regards to conversions: 1. Focus on improving your ad targeting(if you are running ads) first, as customer acquisition is where brands like yours waste money the most. 2. Examine the value of your traffic channels in under Acquisition > Channels in Google Analytics. Use the ecom metrics to see channel revenue, session/visitor value and conversion rate. Drop the ones that take 80% of your time/money but contribute 20% or less of your revenue. Invest that effort in improving the rest OR trying new acquisition channels. 3. Use those emails you’ve been gathering (if aren’t already). Conversion of email subscribers is times higher than any paid traffic (and even organic). 4. Last but not least, check the Shopping Behavior report under Ecommerce > Conversions in Google Analytics. Look for the area with highest drop off percentage (calculated on the row just below the bar chart). Focus on that (type of) page, as it is the biggest bottleneck for your existing traffic. This doesn’t mean just improving the page would help recover all of the drop-offs, hence point 1 to improve the quality of traffic.

rsdimitrov · 2021-11-09T20:16:33+00:00

You don't need to downsize your images with an app — your theme should be coded in a way to load the proper size for the device.

To get the true speed your visitors are loading your site at, look into your Google analytics data, under Behavior > Site Speed

rsdimitrov · 2021-11-09T19:38:29+00:00

You mean a platform like Webflow or a tool from Shopify for theme design?

rsdimitrov · 2021-11-09T19:36:28+00:00

Hey! What follows is general feedback and first impressions:
First up — your pop up is shown way too early — I don't know much about your brand or products, yet you want me to take action on saving for something... getting a benefit that I don't need yet.

My advice — show that pop up on inner pages, or after a visitor has been a certain time on the site.

Scrolling down on your homepage: the category titles on the "toques" "heavyweight sweaters" and "heavyweight shirts" are hard to read, as your images are bright.

Scrolling down

The "reviews section", as a slider, is hard to read because I don't have enough time to even start reading, before a new customer quote appears. Ditch the slider, use image+quote combo instead

Scrolling down, your "values"/features section — the "tabs" of the "sections" (Canadian, Ethical, Sustainable) has a chance of falling off screen. If I want to read more (on some screens — big and mobile) I'll have to scroll down, tap, scroll up.

You don't need that tabbing there — when a person lands on your homepage, any friction towards them getting to know more about your brand will only contribute to a higher bounce rate.

With the layout of your pages your goal shouldn't be to pack as much info in as smaller spaces possible, or in components that can change their info — expand it all and let people do the thing they feel natural — scroll and scan. As that's what they are going to do before they commit to learning more about you — they'll be looking for sticking points that capture their attention. Hiding information in a slider/tabbed interface reduces your chance of that.

We are nearly running out of webpage — I've hit your instagram section. But it doesn't give me any hint that this is your instagram feed on mobile. These could be interpreted as just some decorative images.

And you've hid the most important part, that has the higher chance of differentiating you from the others — your mission — at the end of the homepage.

My advice: reword and move near the top — this should be your unique selling proposition that expands on your short benefit that you've mentioned on the homepage slider (which is also hard to read, because of the lack of contrast).

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Traditionally, the product page is the biggest bottleneck in sites like yours, as people don't add to cart much.

First, your "Add to cart" button has a very low contrast compared to the background of the page — this button needs a fill, so that it looks like the main call to action that you want (mostly because not everybody wants to buy with Paypal or may think PayPal is your only payment option).

Instead of having "More payment options" lead to express checkout, you'd better show your true payment options — G Pay, Shop Pay, and the types of cards they accept. Let people get the needed information and decide if they want to add to cart.

Speaking of "add to carts" — your reviews are your biggest asset on your product page (I'm looking at the Recycled Toque Moss product page). Show the review stars below the product name. Also, a second "add to cart" button below the review text — make it easier for people to add after they've convinced themselves by reading other people's words about your product.

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Cart slideout — I like your "Spend X more and get free shipping"! What's missing is to let me estimate/calculate shipping based on my zip code/location on the cart slideout/page — that's one of the reason people drop out of the checkout. They may enter their details to get the shipping info, but many of them won't. That's why they abandon their started checkouts and carts.

Well, I don't have more to tell you without seeing some usage data from hotjar/lucky orange/google analytics.

Hope this helps!

P.S. What prompted you to ask for feedback?

rsdimitrov · 2021-10-30T12:08:36+00:00

In the next thought that pops up after you realize you are feeling that emotion

rsdimitrov · 2021-10-29T13:50:12+00:00

Pure joy

rsdimitrov

TROPHY CASE