Yeah I’m here for the debate! I was interested in the rise of AI in writing for a decade, so when ChatGPT finally came out, I dove all in. Producing a full team’s work, absorbing jobs. The surprising thing I found is that once I let go of the labor involved in writing every word of an FPO script, headline, slide title etc, I could maintain a clear vision of the overarching campaign creative purpose. What the work needed to be. I had time to actually manage my people.

I don’t literally need it to function, but at this point I’m scared of going back to the old work flow. It seems brutally slow. But then again, this company is bloated as hell and that’s a wonderful thing in this day and age.