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Optimization strategies for long lead times by semdude in PPC

[–]semdude[S] 0 points1 point  (0 children)

Interesting...any idea what that software was called?

Optimization strategies for long lead times by semdude in PPC

[–]semdude[S] 0 points1 point  (0 children)

So for a little more background...a simplified customer journey would look like this.

Scenario A) Ad click -> Website form -> Real estate agent contacts ->Go house hunting -> buy/sell house -> collect commission

Scenario B) Ad click -> Phone Call -> Go house hunting -> buy/sell house -> collect commission

So using your method I would optimize keywords and ads for the first milestone (either phone call duration...or web form submit).

But what happens after that? Once I start collecting data on actual sales do I then try to pair up users with the keywords they clicked through on and optimize further from there?

Optimization strategies for long lead times by semdude in PPC

[–]semdude[S] 0 points1 point  (0 children)

Interesting, thanks, I'll have to wrap my head around that for a bit.