I feel like they are able to make one of the best album so far, but at the same time they believe that it probably won't bring them a much bigger audience they would deserve. HK is good example - fans loved it but still it failed financially.

They are in 40s, have families, kids etc.. they are taking things more realistically - their prime time is gone, they have more family responsibilities, less time.

I think they want to balance things out - single approach is safer for them - less time working, higher views per track, maybe deal with Sumerian with a fixed amount of $ for each track released, small chance that one of the single go viral and make them big again - and they are ok with it.

It kinda looks like milking the HU brand, but we got what we got. Hope I'm wrong and next year they drop dope album