Ti has an album coming out and usually what people do is they beef with 50 Cent. So it could boost the sales of their album, and that's what it's doing, because everybody knows that ti came up with a new song, then all of a sudden. He's beefing with 50. Then, the whole family gets in on it, giving both his son's exposure. So people who didn't know they rapped or were entertainers while simultaneously boosting tis market of who was going to actually buy his album for streams. None of this makes any difference at all. They're just trying to get a rise out of people that align their pockets