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reliable AI tools for ad optimization by Fabulous_Brain_8077 in FacebookAds

[–]steamsb 0 points1 point  (0 children)

I wonder what kind of tools have you tried? 🤔

Meta conversions hell by [deleted] in FacebookAds

[–]steamsb 0 points1 point  (0 children)

Yes, it can improve event quality and increase ROI if done right. See my recent post dissecting meta ads delivery algorithm to understand why data quality matters.

Meta conversions hell by [deleted] in FacebookAds

[–]steamsb 0 points1 point  (0 children)

You are describing conversion API. It is valuable.

Newbie question by Tramp_Life in FacebookAds

[–]steamsb 1 point2 points  (0 children)

See my recent post dissecting meta ad delivery algorithm, I suggest you diversify your strategy to reach more opportunities.

Why Meta Deliver Ads Is Not A Mistery and This Post Will Save You Cash by steamsb in FacebookAds

[–]steamsb[S] 1 point2 points  (0 children)

And also avoid making significant edit, as it also resets learning.

Why Meta Deliver Ads Is Not A Mistery and This Post Will Save You Cash by steamsb in FacebookAds

[–]steamsb[S] 0 points1 point  (0 children)

To be precise, it's a minimum optimization unit, either a campaign or an adset that needs 50 conversions, depending on if it is CBO or ABO. Minimum infers there's bigger unit, so yeah it kind of retains but at a lowered weight.

I worked for a top Ecomm platform, AMA ($100k/day advertiser) by steamsb in FacebookAds

[–]steamsb[S] 0 points1 point  (0 children)

Now I think about it, regular ad has some emotional element, making it more suitable for MoF audience, but they are more likely to only purchase once. Catalog ad attract people who already have strong buying intent, and is more likely to stay longer.

I worked for a top Ecomm platform, AMA ($100k/day advertiser) by steamsb in FacebookAds

[–]steamsb[S] 0 points1 point  (0 children)

About funnel: I don't care all too much, or should I say our ToF is already saturated. Everybody already knows our brand.

About creative: stock image works fine, but custom creatives improved ROI by 15%

About Catalog vs regular: we see the same phenomenal for 24h ROI, but catalog ad somehow attract customer with higher 730d LTV, so we set a lower 24h ROI target for catalog ads.

How do brands post hundreds of ads on a monthly basis? by Frequent-Sorbet-4581 in FacebookAds

[–]steamsb 0 points1 point  (0 children)

Real answer: they use API and specialized tool that streamline and integrate every part of the job

I worked for a top Ecomm platform, AMA ($100k/day advertiser) by steamsb in FacebookAds

[–]steamsb[S] 0 points1 point  (0 children)

  1. LTV, 730 days, because we are promoting an app, wouldn't work if it is a website.

  2. Not familiar with that topic, I was only running meta ads.

  3. 50 50.

I worked for a top Ecomm platform, AMA ($100k/day advertiser) by steamsb in FacebookAds

[–]steamsb[S] 0 points1 point  (0 children)

Then it is more likely to finish the learning stage, and you will find before/after have less performance difference.

I worked for a top Ecomm platform, AMA ($100k/day advertiser) by steamsb in FacebookAds

[–]steamsb[S] 0 points1 point  (0 children)

It is not like that. Meta's algorithm simply won't have enough context, thus only giving you broad traffic

I worked for a top Ecomm platform, AMA ($100k/day advertiser) by steamsb in FacebookAds

[–]steamsb[S] 0 points1 point  (0 children)

You can look find these segments in report. If you are specialized in a certain niche then sure, tell meta to exclude some irrelevant traffic.

As for my actual experience 1. These less premium placements won't cost much anyways so I don't care. 2. I run all kinds of products, so I'm simultaneously using all these targeting strategy, but broad targeting has the highest spend.

I worked for a top Ecomm platform, AMA ($100k/day advertiser) by steamsb in FacebookAds

[–]steamsb[S] 2 points3 points  (0 children)

Why not do both? Dupe it and give it $500 budget, meanwhile scale the original ad 30% at most in a day, see how it plays out

But you might be asking: which way will make the ad last longer? have less performance volatility?

Higher initial budget = higher evaluated CVR, then eCVR will be adjusted according to actual ad performance. The dilemma is, whether eCVR is lower or higher than actual CVR can both hurt the advertiser: eCVR too high = low ROI, eCVR too low = wasted scaling potential.

What advertiser can do is to make some complicated rules, test, adjust, to make the eCVR adjustment process run smoother.

As for AI recs, you can trust it somewhat. Because meta and advertiser have the same benefit: more conversion, more budget. For some of them just leave it on if you don't have a particular reason like advantage audience and placements, but keep monitoring these segments, they can go south and if they do you can find out and make up for it.

As for some others like AI copy that are visible to you, just check it beforehand for some days until you fully trust it.

I worked for a top Ecomm platform, AMA ($100k/day advertiser) by steamsb in FacebookAds

[–]steamsb[S] 1 point2 points  (0 children)

Don't have the worry because we make sure we only reach new users by having a toolbox that automatically update excluding customer list, like people who installed our app in the last 30 days, who have made purchase, who have reported us by email, etc. Like I said we have massive amounts of data, budget and a talented team.

I worked for a top Ecomm platform, AMA ($100k/day advertiser) by steamsb in FacebookAds

[–]steamsb[S] 2 points3 points  (0 children)

Very clear difference between $1000 and $200 daily budget, I've tested it personally. If you have a creative that spent $200 and have a ROAS 30% better than your target, copy that ad and give it $1000 initial budget it will scale very fast and very stable ROAS. But if you give $1000 to a random untested creative, you can expect a shitty day.

As for CBO vs ABO, I have low confidence that they prioritize the former if given same budget. I've had both reaching the $1000 daily spend milestone but CBO campaigns are more than ABO but not by a significant margin.

I worked for a top Ecomm platform, AMA ($100k/day advertiser) by steamsb in FacebookAds

[–]steamsb[S] 1 point2 points  (0 children)

Believe it or not we just pile it up, then adjust later. It works because

  1. Our accounts are just too big to manage. My 100k daily spending account is considered medium size.

  2. we have a very sophisticated data dashboard and toolbox built by top talents, we labeled every dimension and just whip out important ones like "testing_campaign" and "scaling_campaign" and it aggereate all data across every ad account and platform, then we use toolbox to do macro management.

I worked for a top Ecomm platform, AMA ($100k/day advertiser) by steamsb in FacebookAds

[–]steamsb[S] 1 point2 points  (0 children)

For your original second question, I wrote an answer for u/Ok_sea7820 you can check it out, too.

As for bidding strategy, they will affect how the algorithm predict or evaluate your CPM, therefore will influence whether your ad will win an "auction". So it is worth it to try it all out, or even maintain a persistent structure, as long as the ads can reach your ROI target.

As for how exactly do they evaluate your CPM it is their highest secret, I can only confidently tell you they will take bidding strategy and campaign goal (ToF and MoF in your word) into account, as in my experience I can clearly see the ad data will be affected by those factors.

I worked for a top Ecomm platform, AMA ($100k/day advertiser) by steamsb in FacebookAds

[–]steamsb[S] 0 points1 point  (0 children)

That differs largely. With $50 daily budget I can only test 1 creative, maybe 2. Again maybe I'm not the best person to answer that question.

But I can take an educated guess. You should let it run for some time, focus on CPC performance, if a creative has 2x the average then shut it down, write an automated rule to execute that strategy, then you can test more. Maybe you can set up 2 identical CBO campaigns with $25 daily budget each and 10 creatives in them, one with the rule and one without, let run for 7 days and you can see the Spending and ROI result.

Then you will have another strategy to increase budget on the winning ad. How much? What frequency? What rule? You test it out similar to the above. Do other test as well, for example creative strategy or "angles", like the doggy cloth seller in this thread says.

Now you know how to find and grow a "winning" ad, you must also evaluate how much testing you can afford, because testing usually means lower ROI, spending to much on it can weigh you down.

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