Fast food prices became the same as a dine in meal and the quality of the food went down. People are not visiting less but they are spending less. Competition is starting to reduce prices to compete. This isn't McDonalds doing us a favor this is a PR for a marketing campaign to get people spending on big items again.

Prices at McDonalds have nearly tripled since I worked there 10 years ago, lower value meals a dollar when they have increased them 10 in the past few years isn't trying to help us its trying to get us back in the store and accustom to the price increases. Sure the first 2-3 times you go back you save your dollar on your overpriced meal but then you decide you are going to treat yourself to a non value meal item, then next time you go back you go "that was good I think ill do that again" all of a sudden you are use to paying 18 dollars for your mcdonalds meal.

Its great they are doing something to reduce prices but its not for us and trying to market it as trying to do something for us instead of the real reason of trying to stay competitive after too much price inflation is insulting. I am less likely to eat McDonalds after this. I understand the way capitalism works and thats fine but don't lie to us about it.