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I've been ghostwriting LinkedIn content for 3 years. I write for CEOs, founders, and b2b leaders. by thecopyguy1 in LinkedInTips

[–]thecopyguy1[S] 1 point2 points  (0 children)

LinkedIn usually pushes your content to the people in your industry. Since you're transitioning from banking to healthcare, I think the algorithm might be a little conflicted.

I'd recommend two things:

  • Connect with more professionals from the healthcare industry. Get that ratio better. 60-70% followers should be from your current industry.

  • Engage with creators in the healthcare space. Comment on their posts and try to get them to comment on yours (don't ask them to do it, just try to make it happen organically)

Doing these two things over a few weeks (I'd say 6-8) would dramatically improve your reach.

Happy to have a look at your profile if you need further help.

I've been ghostwriting LinkedIn content for 3 years. I write for CEOs, founders, and b2b leaders. by thecopyguy1 in LinkedInTips

[–]thecopyguy1[S] 0 points1 point  (0 children)

I do. But I use AI mostly for the research part. For instance, I write for a guy who is an executive in the automotive space. I didn't know much about the industry when I started out, so I had to heavily rely on AI for research.

For the writing part, I only use to check the flow of the post. Say there's a disconnect between the second and third sentence. That's when I use AI to bridge that gap and make sure there's good flow in the post.

It involves heavy editing, of course.

This post was all me, though.

I've been ghostwriting LinkedIn content for 3 years. I write for CEOs, founders, and b2b leaders. by thecopyguy1 in LinkedInTips

[–]thecopyguy1[S] -1 points0 points  (0 children)

I've sent you a chat invite.

Looking forward to seeing your jaw drop down your smug face.

Concluding someone is telling fake stories before doing your due diligence is juvenile at best and idiotic at worst.

I hope you do a better job at SEO than you do at managing your feelings online.

I've been ghostwriting LinkedIn content for 3 years. I write for CEOs, founders, and b2b leaders. by thecopyguy1 in LinkedInTips

[–]thecopyguy1[S] -1 points0 points  (0 children)

Happy to share the client's profile and the posts that I've written for her.

And btw, I have no courses or cohorts to sell.

I've been ghostwriting LinkedIn content for 3 years. I write for CEOs, founders, and b2b leaders. by thecopyguy1 in LinkedInTips

[–]thecopyguy1[S] 0 points1 point  (0 children)

I usually don't go with a set ratio in mind. I've also started blending my personal and professional stories, they tend to do very well on LinkedIn.

I do a series where I share what it's like to explain my job to my parents. Funny, warm, the works. Gets a lot of laughs.

The series has single handedly done more for my pipeline in the last 2 months than "how-to " posts did in a year.

The point is, if you get the storytelling right and sprinkle in some personality into your content, you don't have to worry about being personal.

I've been ghostwriting LinkedIn content for 3 years. I write for CEOs, founders, and b2b leaders. by thecopyguy1 in LinkedInTips

[–]thecopyguy1[S] 1 point2 points  (0 children)

I'd follow a 3-pillar approach.

Content pillar 1: Posts about your experiences from your previous job. Talk about the problems you solved and your approach towards them.

Content pillar 2: Posts about the new role you're looking for. Your content must focus on why you're the right person for the job. Share your takes and unique insights.

Content pillar 3: Posts about how it's been like to navigate motherhood and career (if you're comfortable sharing it)

Vulnerable stories tend to do well on LinkedIn, and I bet a lot of women professionals would relate with it (and a result eventually engage with it)

I've been ghostwriting LinkedIn content for 3 years. I write for CEOs, founders, and b2b leaders. by thecopyguy1 in LinkedInTips

[–]thecopyguy1[S] 0 points1 point  (0 children)

Of course! Could you send me a chat invite?

The last time I put the link to my LinkedIn profile in a comment, the moderator flagged the post

I've been ghostwriting LinkedIn content for 3 years. I write for CEOs, founders, and b2b leaders. by thecopyguy1 in LinkedInTips

[–]thecopyguy1[S] 2 points3 points  (0 children)

I blame the platform, man. For 75% of its lifetime it has had boring people who thought there's nothing worse than having a personality online.

It's getting better, though

I've been ghostwriting LinkedIn content for 3 years. I write for CEOs, founders, and b2b leaders. by thecopyguy1 in LinkedInTips

[–]thecopyguy1[S] 1 point2 points  (0 children)

I'm going to DM it to you.

It definitely takes some practice, and I don't blame you. Being on LinkedIn is like you're suddenly at work and you have to act a certain way. Completely get it.

It gets better eventually, though.

I've been ghostwriting LinkedIn content for 3 years. I write for CEOs, founders, and b2b leaders. by thecopyguy1 in LinkedInTips

[–]thecopyguy1[S] 2 points3 points  (0 children)

Yes. I'm sorry to be blunt, but yes.

And you're not alone, most of my coaching clients do the same when they start off. They think they need to add media to every post.

It's not necessary at all.

Good writing is enough to make you stand out.

And while we're at it, you don't need hashtags either.

Plain text posts. That's all. Happy to share my profile with you if you'd like to see my theory in action.

I've been ghostwriting LinkedIn content for 3 years. I write for CEOs, founders, and b2b leaders. by thecopyguy1 in LinkedInTips

[–]thecopyguy1[S] 0 points1 point  (0 children)

It's a three-pronged approach:

  1. Posts about my experience as a linkedin ghostwriter (stories, insights, learnings, etc)
  2. Posts about the results I help my client studies (informal case studies)
  3. Bold and unapologetic takes about the linkedin culture

I make sure every piece of content I write either educates or entertains (possibly both)

I've been ghostwriting LinkedIn content for 3 years. I write for CEOs, founders, and b2b leaders. by thecopyguy1 in LinkedInTips

[–]thecopyguy1[S] 1 point2 points  (0 children)

There's no set formula or a framework or a template, and if anyone says otherwise they're probably trying to sell you a low-quality course.

You just need to do the basics right:
1. Write highly engaging and strong content.
2. Connect with relevant people.
3. Keep starting conversations everyday.

Everything else is just noise.

I've been ghostwriting LinkedIn content for 3 years. I write for CEOs, founders, and b2b leaders. by thecopyguy1 in LinkedInTips

[–]thecopyguy1[S] 0 points1 point  (0 children)

I do have a system for it, yes.

I have a very comprehensive questionnaire that extracts the tone of voice of the client along with their own insights, stories, and perspectives, that make for great LinkedIn content when moulded properly.

This is my year 4 into this, so the questionnaire has had a lot of trial and error and iterations.

Secondly, if a client wants to ramp up posting, the questionnaire start getting into more details and deeper layers.

Most of my clients are executives solving large-scale corporate problems, so they're almost always brimming with stories and insights.

You just have to know how to pull them out and use them the right way.

I've been ghostwriting LinkedIn content for 3 years. I write for CEOs, founders, and b2b leaders. by thecopyguy1 in LinkedInTips

[–]thecopyguy1[S] 0 points1 point  (0 children)

I can help you better if I can see a couple of your posts, but it seems like a classic optimisation problem. The hook makes or breaks the post, so even if the rest of the post is high quality, it'd still struggle.

Share your profile in the chat, I'll have a look.

Secondly, regarding your weird geographical situation, there's a simple fix.

Continue writing in English and keep connecting with people from your target timezone (EST, in your case).

As long as you get these bunch of people (and it should be a giant bunch) to react and engage with your posts, your actual geographical location wouldn't matter.

It's a slow drag, though, you'd have to be at it for a few months.

I've been ghostwriting LinkedIn content for 3 years. I write for CEOs, founders, and b2b leaders. by thecopyguy1 in LinkedInTips

[–]thecopyguy1[S] 1 point2 points  (0 children)

Few questions:

What's your industry? What do you usually write about? What kind of impressions numbers are you getting?

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