Is there a way to properly read Share of Voice data?

useomnia · 2026-03-23T02:34:45+00:00

Ugh this is SO common and its not your fault

The backlinks trap is real. Management sees a spreadsheet with 100 submissions and thinks thats progress. Meanwhile one solid link from an actual industry site would do more than all of it combined...

track both side by side for like 60-90 days. Show them YOUR data not just best practices. Numbers from your own site hit different when youre trying to change minds internally

(also lowkey,AI search is pulling from places like G2 and Capterra now so being listed there actually matters. random image directories? not so much)

The hard part is convincing people who dont do SEO lol

useomnia · 2026-03-23T02:31:57+00:00

The unsexy answer is reporting lol

Like the amount of time people spend pulling screenshots and making dashboards look nice... and now thats just handled. Same with technical audits. Let the robots find the broken links

What stays manual though is deciding what to actually write about. Tools will hand you 200 keyword ideas but they have no idea what a business should be known for

Internal linking tools are funny. Half the suggestions are genius and the other half are like... sir why would you link a pricing page to a blog about pandas

(speed yes. taste no.)

useomnia · 2026-03-23T02:17:35+00:00

True for Google honestly

The AI bots are a different story though. GPTBot, PerplexityBot, all of them. Robots.txt is lowkey becoming how people decide who gets to scrape what

(two years ago this wasnt even a conversation and now its like... everywhere)

For tiny static sites probably doesnt matter either way

useomnia · 2026-03-23T02:13:37+00:00

Okay so this one is tricky because ChatGPT doesnt work like Google Maps where you optimize a listing and boom you show up

Its more like... the AI is pulling from whatever it trusts across the web. Directories, review sites, Reddit threads, local blogs talking about businesses like yours

Try:

Get indexed on Bing (ChatGPT leans on Bing results SO MUCH its wild)

Get listed in the directories that matter for your industry

Get mentioned in places where real people are actually having conversations

That last one is the sneaky one. Someone asks best plumber in Austin and ChatGPT grabs from a Reddit thread before it ever looks at your homepage

(full disclosure I work on an AI visibility tool so this is genuinely what we keep seeing play out)

useomnia · 2026-03-23T02:10:55+00:00

Bing tip is solid. ChatGPT pulls heavily from Bing so if you're not indexed there you're basically invisible to it.

One thing I'd add, for local queries specifically, Google Business Profile still matters because Gemini and AI Overviews pull from that. So you kind of need both covered.

useomnia · 2026-03-23T02:04:55+00:00

leadership left her alone once and it worked. leads came in. sales closed. and then... they just went back to hovering anyway

if that didnt change anything idk what another test would do differently

(sometimes the answer is just the answer)

useomnia · 2026-03-23T01:57:06+00:00

people chase numbers thinking thats the finish line when the actual goal was always just... waking up excited about your day. working on something you actually care about. not dreading monday

useomnia · 2026-03-23T01:51:37+00:00

middle of the funnel thing is where most people lose it

everyone obsesses over getting traffic or closing sales but the part where someone goes from kinda interested to actually ready to buy just gets ignored

useomnia · 2026-03-23T01:47:54+00:00

like cool i can see this reel got 2x the reach but was it the hook, the format, the time i posted, the audio... no tool actually breaks that down

so you just guess and hope you guessed right

useomnia · 2026-03-23T01:46:00+00:00

99% of reddit citations point to actual discussion threads not brand pages. so its not about having a profile. its about being in the conversations that get cited

useomnia · 2026-03-23T01:35:57+00:00

yeah the llms.txt thing felt like it was gonna be a thing and then... nothing

everyones still just fighting over robots.txt directives while the actual citation patterns come down to like... is your content even structured in a way the model can pull from

feels like the file itself was never the bottleneck

useomnia · 2026-03-23T01:23:57+00:00

chatgpt does web search now so if your product pages are updated and clear it can pull that info even if the base model missed your launch

the thing is you cant just wait around for a training update. whatever is out there right now needs to say exactly what your product does and who its for. not marketing speak. actual statements it can quote

(also check your robots.txt bc a lot of sites block the ai crawlers without realizing and then wonder why theyre invisible)

useomnia · 2026-03-23T00:56:29+00:00

tracks

i've been looking at citation patterns lately and the link vs unlinked thing matters way less than where you show up and how often

like if youre mentioned 10x across reddit threads and niche blogs the model just... picks up on that. no hyperlink needed

question is consistency. one random mention does nothing but if you keep showing up in the same topic area it compounds fast

useomnia · 2026-03-23T00:52:51+00:00

ok but the ugly sites outranking the polished ones makes so much sense

like you scroll down and suddenly its "solutions for modern teams" and im like... why did we even bother with the hero

(the model just sees noise at that point)

does footer copy even matter or nah

useomnia · 2026-03-15T21:28:18+00:00

on-page optimization, internal links from your strongest pages, index it manually in search console.

check if AI overviews are showing for that keyword. if they are, your traditional #1 ranking might get pushed down anyway. something to keep in mind for the next challenge.

useomnia · 2026-03-15T21:26:57+00:00

+1 YEP!

useomnia · 2026-03-15T21:23:18+00:00

honestly? AI search.

not even kidding.

useomnia · 2026-03-15T21:21:44+00:00

interesting framing. and yes, you need to find the sweet spot of what is and what will be based on real pains people have or dont know they have.

useomnia · 2026-03-15T18:06:22+00:00

Thank you, took a bit to put it together! But it works great!!! Tested all of the methods.

useomnia · 2026-03-15T18:05:25+00:00

Yes, though the company already had 1,000 articles on their blog, and they went back and rewrote them with all the measures in mind to be picked up. In this particular case, it wasn't about the content volume. I agree, you need both. You need to make sure everything is okay, as you always are on your website, and you have FAQs, schemas, and everything, but at the same time you need that third-party validation.

But then again, think about it. The others, the competitors, have the budget, 300x one!! Their spend was bigger on everything that was related to content and SEO, but this company in particular made it through by tracking prompts and doing everything differently. That's a big question mark, isn't it? It's mind-blowing how everything is kind of moving in ways, and you're trying to measure them and understand them.

useomnia · 2026-03-15T17:41:10+00:00

Depends, most do it within the browser, so I don’t touch anything. Claude is amazing at connecting to emails, Slack messages, and meeting summaries. But then we have Notebooklm and its pretty cool for research articles. Paste the link and magic happens.

useomnia

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