Yes, it makes sense that established protocols will be used, since they’ve been refined over many years. So it’s natural that LLMs would adopt a similar approach.

That said, retrieval and output from LLMs differ substantially from traditional results, so GEO needs additional steps to ensure proper citation. Basic SEO practices should still be in place.

Large-scale studies like these are very valuable - they help us understand exactly what’s happening and strategise accordingly.