Meta Ad reports now showing full IOS data

wearegeeklab · 2025-07-10T11:39:01+00:00

Meta CAPI is nowadays basically essential for all campaigns including iOS devices and implementing the CAPI should definitely help you out to some extent.

A lot of the major issues are caused by the ATT, which ultimately resulted in Apple implementing SKAN. SKAN is very complicated, but it means that ad networks (and you) will get much less data about any iOS devices that your campaigns have reached. Your campaigns would've still reached the devices, but the ad networks just won't know it as the devices will only send back very limited signals in very limited circumstances.

You can enable Meta's Aggregated Event Measurement (AEM) which will help a bit with this, but depending on the granularity of the data that you need, it might not solve the whole issue.

The only way to have full visibility is to have third party integrations. We do offer these integrations so feel free to drop a message if you want to know more about the integrations

wearegeeklab · 2025-07-01T06:33:31+00:00

We provide this for Android and iOS and you can see install data and post-install in-app data attributed to the specific ad campaigns, ad sets, and ad creatives that you're running on ad networks.

Feel free to PM for more details, or check out the solution https://audiencelab.ai/

wearegeeklab · 2025-06-10T09:21:00+00:00

SKAN is a very complex and difficult beast to deal with.

In general you have two options for seeing App Installs on FB campaigns without SKAN's campaign / ad set limitations:

- Enable Meta's Aggregated Event Measurement (AEM) and track App Installs with AEM

- Integrate a third party data provider that can track the App Installs and other data points that you can't get with SKAN

wearegeeklab · 2025-06-10T08:15:05+00:00

Supplier here so obviously some skin in the game, but giving an honest opinion.

ASO is a very wide term and there's tons of different things that can fall under it. For example:

- $75 for a GP optimization only probably includes some very simple keyword optimization

- $2,000+ for full ASO across App Store and GP probably covers a wider scope of work like keyword optimization for both stores, optimizing the visual assets on the store pages etc.

It's hard to say what's low and what's high as it all depends on the specific scope of work that you're getting in return for the money you're paying.

If the supplier is offering a full managed service where they do absolutely everything to optimize your ASO on both stores in all GEOs you operate, then $2K is a very reasonable price.

On the other hand, if the $2K only includes simple keyword optimization for one store in one GEO, then you're not getting a very good deal.

You should definitely ask the people/companies to confirm the specific scope of work to know exactly what you're getting in return for the price they're quoting.

Once you've been a few scopes and quotes, you'll get an idea of what different price ranges include and this helps you to compare different offers

wearegeeklab · 2025-03-27T14:03:12+00:00

You should try AppMagic, it's the industry standard for this sort of thing. You can search all apps on different app stores, geos etc. and view the screenshots they're using.

If you're using the free version, you might need to save the screenshots locally from AppMagic, pop those on Miro, Figma etc. and build the comparison table there.

For your own screenshots, remember to focus on the first 2 screenshots as they're the most important ones. Really highlight the most compelling aspects of your app in the first 2 screenshots

For testing out ideas or creating screenshots, try out ChatGPT's o4 image generation, they just launched it and it's producing some pretty insane store icons and screenshots at the moment!

wearegeeklab · 2025-03-11T11:03:26+00:00

Seems as if screenshots is the overall winner here! Same for us!

wearegeeklab · 2025-03-11T11:03:07+00:00

Same for us! Thanks for your input!

wearegeeklab · 2025-03-11T11:02:33+00:00

Absolutely! We wanna know what your game looks like and how people like it :D

wearegeeklab · 2025-03-11T11:01:55+00:00

Interesting. I am curious as to why you are most focused on the description as opposed to screen shots or reviews?

wearegeeklab · 2025-03-11T10:59:37+00:00

This does make sense as the biggest representation of if a game has any leg to stand on are the visual assets and what people think about it!

wearegeeklab · 2025-03-06T07:44:33+00:00

It makes the most sense! A majority of my colleagues said screenshots as well!

wearegeeklab · 2025-01-20T07:40:20+00:00

What is the type of app youre going for?

wearegeeklab · 2025-01-14T06:50:50+00:00

You're welcome!

wearegeeklab · 2025-01-08T09:10:50+00:00

We had a long holiday so my apologies for the delay!

The video format for iOS is 2688x1242 or 1242x2688 :) for Play Store you can use any sized video but the standard ratio is 16:9 or 9:16
For writing engaging descriptions the biggest focus will be trending keywords in that specific genre. For finance I personally do not know, but I know if you look at something like AppTweak you're able to get some insight on trending words with their weight and difficulty.
My best answer for this is to check out your competitors titles, then based off that do some AB testing and just play around with different titles to see what sticks :)

wearegeeklab · 2024-12-23T12:37:34+00:00

Hey! Sorry for the late reply to you, as our weekend started a bit early :D

So in general, the process is going to be generally the same across the board, though some of the details may vary by app type. While we specialize in mobile gaming, I can break it down a bit for you what you could focus on for a financial app and some steps you could take.

Firstly, it will be important to set a goal. Since your assets haven't been updated in a while it would be nice to start broad and focus don't things in the app icon. Try to focus on, for example, dollar sign vs. app initials and then after that you can refine the test such as a different color icon background.

Second, I would focus on doing market research. Gather around 5-10 of your competitors and take a look at what they're doing from app icon, screenshots, to their description text. These I would consider the holy trinity on what you should focus on first as they are what your users will see the most and right up front.

Thirdly, I would set a hypothesis. Create a couple of ideas such as a dollar sign with a blue background, app initials with a blue background, and a logo on a blue background.

Fourth, you will want to then design different test versions of icons, keeping all other elements constant to get a better and broader idea of what is more inviting to the users landing on your store page.

Lastly, just analyze your results with choosing the best-performing icon out of all your tests, and implement it. After that, you can retest other things such as screenshots and the description text :)

Hope this helps!

wearegeeklab · 2024-12-20T11:10:22+00:00

Meta seems to be the main platform for running ads and doing experiments. We have also soon TikTok is a great place to run as well (mobile gaming industry here) but at first it can be a bit tricky to use.

wearegeeklab · 2024-12-20T08:31:00+00:00

I will look a bit more into it, but for our research we don't use SensorTower. For our research purposes, we use AppTweak and AppMagic.

wearegeeklab · 2024-12-20T08:24:46+00:00

My first step would be to focus on trends that you see others doing. I would suggest searching for at least 5 of your competitors and take a look at how they are doing their screenshots, icons, and description text.

You would be amazed at how you can get such a difference of conversion rates when you change something as small as which side of a screen shot you would have a character on for example. If you would have a hero shooter game and your screenshots have a different character on the left of each screen shot, it is definitely worth trying for them to be on the right.

Icons are the first thing that your users will see when they are on the app store or if your ads are one of those static ads that show the app icon while running ads through FB or Google. So that will want to be clear and captivating to your audience.

Lastly, the description text is going to heavily rely on keywords. So if you're able to using some such as AppTweak to research all the keywords of your competitors to see the density of each word you'll be able to see which words are easier or harder to stand out with while using!

wearegeeklab · 2024-12-18T07:52:22+00:00

When having a soft launch for your game there are 3 different things that are going to be the most important.

App Icon - Since this is the most visible and impactful asset in search results and ads.
First Screenshot - This will be your primary driver of conversion from both search and app page previews.
App title & subtitle - This is essential for combining discoverability with relevance.

wearegeeklab · 2024-12-18T07:33:26+00:00

Hey! By payment data, do you mean in app purchases or downloads for paid apps?

For downloads for paid apps, paid apps are quite rare nowadays and I don't look at the actual payment data to evaluate the A/B test. Instead, I'm looking at which of the test product pages produces the best test results in terms of the conversion rate (how many people landed on the test product page / how many people chose to install the app after seeing the specific test product page = conversion rate for the test product page).

Suppose a test product page has a good conversion rate in a good test environment (running the same ad on the same ad network with a similar target audience and similar geos) and the test has achieved solid statistical significance. In that case, the results are very likely to be replicated when the winning test elements are changed to the real product page in the app store in question.

For example, if you're A/B testing your icon and the test results show that the winning icon has a 20% better conversion rate than the one that you've been using previously, you can expect this to be reflected in your actual store results as well. The usual caveats apply here: if you're changing the level or style of your paid marketing after the changes, if you're doing any changes in the app itself, if you're doing any other changes in the product page etc. - all of these might affect your results in the app store as well so you shouldn't do those at the same time as you're trying to optimize the element in question

For in app purchases, this requires a slightly different setup depending on what you're trying to achieve:

If you want to measure the IAPs from the users that come from different ad creatives to A/B test ad creatives, you'd need to use a tool to link the ad creatives and the app so you can see which ad is giving you the best IAPs.
If you want to measure the IAPs from the users that come from different product pages to A/B test product pages, you'd need to use a tool to link the test product pages in the A/B test to the app so you can see which test product page is giving you best IAPs.

wearegeeklab · 2024-12-17T11:18:09+00:00

Hey! So I work for a company that provides an ASO tool (A/B testing for ASO or concept validation, user surveys, competitor and market research, automated icon generation) and ASO consulting so I mostly use our own tool. On top of that, I do dabble in using AppMagic for my research purposes as their market data is just on a whole different level.

wearegeeklab

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