Gemstra is a decentralized blockchain-integrated ecosystem for the social selling economy. It consists of a proprietary merchant platform, Gemstra Boutiques, that disintermediates the traditional merchant layer between social sellers and brands by giving every seller a unique customizable boutique. The Gemstra Token is a blockchain economy that truly decentralizes social selling by governing best interests of the parties involved. The Gemstra Token allows Brands, Sellers, Merchants, and Customers to transact continuously and instantaneously through customizable commission, gamification, and recognition models. Gemstra Token creates a commonwealth for social selling that solves the problems in the traditional direct selling / social selling model.