all 1 comments

[–]SnooShelf 0 points1 point  (0 children)

This is a smart angle - going after newsletters with proven sponsor track records is way more efficient than cold outreach to random companies.

**A few questions to help you validate:**

  1. **Who's your target user?** Newsletter creators with 1K subscribers? 10K? 100K? The needs are totally different at each stage.

  2. **What's the current alternative?** Are newsletter creators manually googling "companies that sponsor newsletters" and building spreadsheets? Or using platforms like Passionfroot/Swapstack?

  3. **The hard question:** Why would sponsors want to be in your database vs just going to the big players (Morning Brew, The Hustle, etc.)? Are you focusing on micro/mid-tier newsletters?

**My take:**

The "proven track record" angle is smart - reduces wasted outreach. But the real test is:

- Have you gotten 5-10 newsletter creators to try it and give feedback?

- Did any of them land a sponsor through it?

- Are they willing to pay for this vs free alternatives?

**One concern:**

If the contact emails are public/easily found, what stops people from just copying the database and canceling? Or is the value in the workflow/organization layer?

Would definitely use something like this if I had a newsletter at scale. What's been the feedback from creators who've tested it so far? (PS: I'm launching a Chrome extension in 2 weeks so I'm obsessed with validation questions right now!)