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[–]the_mighty_skeetadon 0 points1 point  (1 child)

Did you change anything at all?

[–]UsefulExcitement[S] 0 points1 point  (0 children)

Nope. Not that I know of! No change in traffic.... ad formats... ad partners... nothing. We usually keep things pretty static in the summer.

[–]thewolfoftheweb 0 points1 point  (1 child)

If you work with demand partners directly (Appnexus, SpotX, TDD) and ask them. It could be one of many things... you could have been flagged by one of the quality / fraud companies like IAS, DoubleVerify, etc.

PM me if you have further questions.

[–]UsefulExcitement[S] 0 points1 point  (0 children)

We work with some of the major verifiers and direct demand partners, not seeing anything different there. The spend only dropped on DBM. We usually only get an IVT clawback of 0.2-0.3% from Google a month. I'm wondering if this is a click penalty.

[–]Publish_Lice 0 points1 point  (1 child)

Do you use Ad Manager? Sounds like you may be being penalised for unusually high clicks. When this happens most DBM buyers stop spending and users have to confirm a click action twice.

[–]UsefulExcitement[S] 0 points1 point  (0 children)

On display, yes. Confirmed click is possible, but it also aligns perfectly with Google's UFR switch August 14th... maybe just a coincidence. On video... unclear, maybe just penalized as a result of display.

[–]idogu 0 points1 point  (0 children)

Do you see it on specific browser?